The Distribution Development Director will spearhead Chagee s SEA's growth through strategic JV partner or Master Franchisee acquisition and network expansion across Southeast Asia. This position focuses on identifying, evaluating, and onboarding qualified JV or franchisee partners, establishing joint ventures, and driving market entry strategies in priority markets. The ideal candidate will possess deep experience in JV & franchise business development, multi-market expansion, and commercial negotiations within the food and beverage or retail sector.
Key Responsibilitie
sFranchise Acquisition & Partner Developmen
- tLead end-to-end partner acquisition initiatives, from market mapping and lead generation to partner evaluation, contract negotiation, and onboarding
- .Identify qualified franchisees and strategic investors aligned with Chagee's brand vision and growth strategy
- .Develop and maintain strong relationships with potential and existing partners to ensure long-term collaboration and success
- .Establish and refine the real estate strategy, investment model, JV or franchise operating model, standards, and performance framework across Apac markets
- .Provide commercial, operational, and strategic support to JVC or franchisees to achieve sustainable growth and operational excellence.Market Expansion Strateg
- yConduct feasibility studies, investment analyses, and competitive benchmarking to support decision-making for new market launches
- .Monitor and evaluate performance of markets and partners to identify opportunities for network optimization or reinvestment
.Distribution & Channel Developmen
- tIdentify and form strategic alliances or joint ventures to enhance market coverage and brand accessibility
- .Optimize distribution efficiency to support both franchise and company-operated stores
.Network & Real Estate Plannin
- gSupport franchise partners and internal teams in identifying prime store locations that maximize visibility and profitability
- .Oversee real estate negotiations and development planning where required, ensuring compliance with brand and operational standards
- .Leverage market insights to guide store rollout decisions and network scalability
.Leadership & Reportin
- gBuild and lead a high-performing regional team focused on growth enablement and franchise partnership success
- .Represent Chagee Apac in external negotiations, trade discussions, and partnership events
- .Report regularly to the senior executive team on pipeline progress, partner performance, and regional expansion metrics
.
Preferred Skills & Qualificatio
- nsMinimum 8 to 10 years of experience in franchise development, business expansion, or strategic partnerships within the F&B, retail, or hospitality industr
- y.Proven track record in franchise acquisition and multi-market growth strategy execution across Southeast Asi
- a.Strong financial acumen with ability to build robust business cases and franchise proposal
- s.Excellent communication, negotiation, and stakeholder management skills across diverse market
- s.Strategic thinker with hands-on execution capability and high commercial awarenes
- s.Strong leadership skills with cross-functional team management experienc
e.
