Scaled Acquisition & Community Management (Southeast Asia Region)

About the role

Bilibili is building its creator ecosystem in Southeast Asia from the ground up. Where our Creator Operations Specialists win a small number of anchor creators, this role owns breadth and retention: you bring creators onto Bilibili at volume, get them active fast, and keep the wider creator community engaged and publishing. You will own the creator supply funnel for your market end-to-end including acquisition, onboarding, activation, and community retention, running it as a data-driven, repeatable engine, not one relationship at a time.

What you'll do

1. Scale the creator funnel (volume, in-house owned)

a. Own the top of the creator funnel for your market, run structured, multi-channel outbound - email, DM, social, referral - that consistenyl converts volume into a sustained qualified creator pipeline.

b. Build and maintain a segmented creator database/ CRM; set and hit funnel targets and report conversion at each stage.

c. Direct third-party acqusition channels and agency partners as a managed tool under in-house ownership - you set the brief and hold the bar. Agencies are a lever for scale, not the funnel itself.

2. Onboard and activate at scale

a. Design and run onboarding cohorts and activation programs that get new creators to their first upload, first community interaction, and first payout quickly.

b. Build repeatable playbooks, templates, and self-serve resources so onboarding scales without 1:1 hand-holding.

3. Grow and retain the creator community

a. Own community engagement and retention for your market's creator base - run programs, challenges, and meet-ups that drive publishing cadence, community activity and foster a sense of belonging.

b. Monitor community sentiment and health, uphold Bilibili's community norms and tone, and surface and route issues to the right teams.

c. Reduce creator churn: identify at-risk and dormant creators and run structured reactivation.

4. Measure, learn and feedback

a. Track acqusition, activation, engagement, and retention metrics; prepare periodic reporting and run experiments to improve conversion and retention.

b. Feed creator and community insight back to Product, Operations, and the SEA team, and coordinate with the Creator Operations Specialists so the scaled and high-touch pipelines complement each other rather than overlap.

Requirements

1. Bachelor's degree or higher in Communications, Marketing, Journalism, International Business, or a related field.

2. Full professional proficiency in both English. Near native proficiency in your market language is required for daily creator communication and content localisation - Mandarin, Bahasa Melayu, Filipino/ Tagalog. Comfort operating across multiple markets is essential. Language proficiency will be assessed during the interview.

3. Minimum 3-5 years of experience in creator or community operations, growth/ scaled acquisition, business or sales development, or partnerships, with a proven record of high-volume outbound and measurable conversion.

4. Data-driven and process-oriented, comfortable owning a funnel, building playbooks, and working in CRM, spreadsheets, and dashboards.

5. Experience building and engaging online communities, with a working understanding of community health, retention, and moderation.

6. Highly self-driven, process-oriented, analytical and resilient, able to balance high-volume execution with genuine community nurture.

7. Genuine interest in the digital content industry, ACG, and creator economy, with a community mindset and strong cross-cultural communication and interpersonal skills.

Nice to have

1. Familiarity with Bilibili or the wider ACG ecosystem.

2. Marketplace supply-side or creator-platform growth experience across the full creator lifecycle.

3. Experience managing agency or channel partners as an acqusition lever.

4. Multi-market SEA experience is a plus.

Bilibili is an equal-opportunity employer. We welcome applicants of all backgrounds and are committed to building a team that reflects the communities we serve across Southeast Asia.