Responsibilities:
- Develop highly personalized, dynamic email templates and CloudPages using AMPscript, SSJS, HTML, and CSS.
- Build and manage complex, multi-step customer journeys in Journey Builder and data-heavy workflows in Automation Studio.
- Write and optimize advanced SQL queries for large-scale data segmentation and transformation within Data Extensions.
- Configure data streams and map data to the Cloud Information Model (CIM).
- Implement identity resolution rules and build calculated insights to power real-time marketing activations.
- Manage the synchronization of data between Data Cloud, SFMC Engagement, and other external platforms via connectors and APIs.
- Build and maintain technical data streams to ingest data from diverse marketing sources.
- Develop data harmonization logic to ensure cross-platform data consistency.
- Configure custom reporting views and technical dashboards for performance tracking.
Requirements:
- At least 7+ years in SFMC development with hands-on experience in Data Cloud and MCI implementations.
- Expert-level SQL, AMPscript, and SSJS.
- Experience with REST/SOAP APIs to connect SFMC with external systems.
- Deep understanding of relational data models and the Contact Model in SFMC.
Certifications (Preferred):
- Salesforce Certified Marketing Cloud Developer.
- Salesforce Certified Data Cloud Consultant.
- Accredited Professional in Marketing Cloud Intelligence.
