Our client is a MultiTech social media company. They are looking for a Marketing Operations Specialist to join their team, supporting the planning, execution, and optimization of marketing campaigns across multiple channels.
Job Responsibilities
- Build and execute omnichannel marketing campaigns across email, push, in-app, and other digital touchpoints to deliver cohesive customer experiences
- Develop and maintain data segmentation strategies using SQL to enable precise audience targeting and personalization
- Design, build, and optimize automation workflows within Salesforce Marketing Cloud(SFMC) to improve campaign efficiency and platform performance
- Collaborate with cross-functional stakeholders (marketing, product, analytics) to translate business objectives into scalable campaign strategies
- Monitor campaign performance metrics, generate insights, and recommend optimizations to improve engagement and conversion
- Ensure data integrity and quality across marketing systems and platforms
- Document processes, standard operating procedures, and best practices to support team knowledge sharing and operational scalability
Job Requirements
- Bachelor's degree or equivalent with 3-7 years of experience in marketing operations, CRM marketing, or a related field
- Strong proficiency in SQL for data extraction, segmentation, and analysis
- Hands-on experience with Salesforce Marketing Cloud (SFMC),including Journey Builder, Automation Studio, and AMPscript
- Proven track record of developing and implementing omnichannel marketing campaigns
- Experience with data segmentation and audience targeting strategies
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent communication and project management skills
- Ability to work independently in a fast-paced, collaborative environment
If you are keen on this excitingopportunity, kindly Apply Now.
.Referrals are greatly appreciated.
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