Expert level experience defining the system architecture landscape, identifying gaps between current and desired end-states, and delivering a comprehensive solution that will enable achievement of the desired business outcomes.
Understanding of data sharing and visibility considerations and how these play into platform architecture.
Manage Technical delivery of custom development, integrations, and data migration elements of a SFMC implementation.
Provide oversight and governance of SFMC project.
Translate business requirements into well-architected solutions that best leverage the SFMC platform.
Lead technical design sessions and document technical solutions aligned with client business objectives.
Drive platform performance, scalability, and innovation
Designing and Solutioning with high-performance, reusable, and reliable approach adhering to best practices.
Qualifications And Skills
Experience on different SFMC modules like Email Studio, Mobile Studio, Automation Studio, Web Studio, Content builder, Journey Builder, Personalization, Contact Builder, etc (both implementation and deployment).
Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch.
Understanding of Email regulatory compliance, and deliverability elements.
Sound knowledge of marketing domain processes.
Be able to clearly communicate the benefits of an integrated ecosystem of capabilities.
