Company Overview
Serta International Pte Ltd is the sole distributor and licensee of Serta Inc. USA in Singapore, marketing and distributing a range of high-quality mattresses and bedding products through flagship stores and major department stores, serving a demanding market with innovative sleep solutions.
Job Summary
Join our team as a Sales & Retail Operations Manager to lead sales performance and retail operations across Serta Mattress Boutiques and Departmental Store outlets, driving sales growth, managing sales teams, and executing promotional strategies effectively.
Responsibilities
- Lead and drive overall sales performance across Serta Mattress Boutiques and Departmental Store outlets to achieve business growth
- Develop and implement sales strategies to meet monthly and annual sales targets
- Manage, supervise, coach, and motivate promoters and Retail Sales Consultants to enhance team performance
- Monitor individual and outlet sales performance and execute action plans to address gaps
- Plan and coordinate sales promotions, campaigns, festive offers, and departmental store events to boost customer engagement
- Analyze competitor pricing, promotions, and market activities to maintain competitive positioning
- Recruit, train, and develop promoters and Retail Sales Consultants to build a high-performing sales team
- Collaborate with Management, Marketing, Operations, and Merchandising teams on product launches and promotional campaigns
- Build and maintain strong relationships with departmental store partners and relevant business partners to support sales objectives
- Ensure consistent product presentation, promotional materials, pricing displays, and brand standards across all retail outlets
- Support the opening and setup of new retail outlets as required
Required competencies and certifications
- Minimum 5 years of experience in retail sales or retail management, preferably managing multiple outlets or sales teams
- Proven track record of achieving sales targets and improving retail performance
- Strong skills in sales management, team leadership, pricing, and promotional planning
- Strong leadership, coaching, negotiation, analytical, and problem-solving skills
- Customer-focused with excellent communication and presentation skills
- Bilingual proficiency in English and Mandarin to communicate effectively with customers and business partners
- Ability to work flexible retail hours, including weekends and public holidays
Preferred competencies and qualifications
- Experience in mattress, furniture, bedding, home furnishing, or premium retail sectors
Other Information
Benefits
- Competitive salary: S$5,000 - S$8,000 per month
- Staff purchase discounts
- Medical and annual leave benefits
