A sales representative is
responsible for selling a company's products or services by generating leads, building customer relationships, and closing deals
. Key duties include presenting products, negotiating terms, and achieving sales quotas. The role requires strong communication, negotiation, and interpersonal skills, along with the ability to maintain and manage customer records.
Core responsibilities
- Prospecting and lead generation: Find new customers through methods like cold calling, networking, or referrals.
- Customer engagement: Build and maintain relationships with both potential and existing clients through various communication channels like phone, email, or in-person meetings.
- Product knowledge and presentations: Demonstrate products or services, explain their benefits, and answer customer questions effectively.
- Sales execution: Negotiate contracts, determine pricing, and close deals to meet or exceed sales targets and quotas.
- Relationship management: Provide excellent customer service and support, ensuring customer satisfaction and encouraging repeat business.
- Administrative duties: Manage sales records, track progress in a CRM, and prepare sales reports.
- Market awareness: Stay updated on market trends and competitor activities to identify new opportunities and maintain a competitive edge.
Key skills
- Communication: Clearly convey value propositions and build rapport with clients.
- Negotiation: Effectively discuss and agree on contract terms and pricing.
- Interpersonal skills: Develop and maintain strong, positive relationships with customers and colleagues.
- Strategic thinking: Develop and execute sales strategies to achieve goals.
- Problem-solving: Address customer objections and find solutions that meet their needs.
- Self-motivation: Be driven to achieve sales targets independently.
