Core Responsibilities:
Plan store visits by agency and in-house merchandisers (30%)
- Plan the visit schedule and frequency for all retailer stores across Singapore
- Assign visits to either in-house merchandisers or external agencies
- Compare merchandiser data and uploaded photos to verify that data is being input accurately
- Ensure 100% store visit accuracy i.e. all merchandiser visits happen according to schedule
Instruct merchandisers on visit processes (30%)
- Share promo bulletins to merchandisers to inform them of our planned promotions and displays
- Ensure visit processes are being followed for stocktaking, replenishment, promo price checks, before and after photos, POSM installation etc.
- Conduct periodic merchandiser trainings to refresh and/or share new visit processes
Build Win-win Relationships with Stores (30%)
- Support merchandisers by visiting and building relationships with our top retail stores
- Build good relations with store staff and managers, and brief them on our hero SKUs, giving staff samples and product brochures/info
- Negotiate with stores for secondary space/displays, and push boundaries to maximize opportunities to place stocks & POSMs at relevant positions in stores whenever possible
- Support cross functional teams in conducting distribution audit and ad hoc duties as and when required to drive overall brand growth
Planning, Feedback & Reporting (10%)
- Prepare regular reports for key metrics like On-Shelf Availability, on-time installation of POSMs and promo compliance and share them with management
- Consolidate photos and feedback on our products/activities, and share store and display issues, and competitor's activities to the Key Account Manager and General Manager
Skills & Qualifications
- 4-7 years of experience in sales operations, retail operations, or merchandising management
- Strong understanding of modern trade retail execution in Singapore, and strong understanding of store operations
- Proven experience managing merchandisers and/or third-party agencies
- Comfortable with high-level KPI analysis and problem-solving
- Willingness to spend significant time in-store and on the ground to guide, learn and resolve issues
