We are looking for a
Sales Operations Manager to drive efficiency, structure, and predictability across our sales engine. This role acts as the architect behind the sales processenabling the sales team to perform at their best through optimized processes, clean data, and effective tools.
You will sit at the intersection of
marketing, inside sales, and CRM operations, ensuring a seamless flow from lead generation to pipeline conversion.
Key Responsibilities
- CRM & Pipeline Management
Own and optimize the CRM system to ensure accurate tracking and forecasting of the sales pipeline.
- Manage and maintain CRM platforms (e.g., HubSpot, Salesforce)
- Define and standardize pipeline stages (MQL SAL SQL Opportunity)
- Ensure data quality, consistency, and completeness
- Build and maintain dashboards and reports for pipeline visibility
- Monitor and improve conversion rates across funnel stages
- Handle territory and account assignment logic
- Identify and resolve data issues (e.g., duplicates, missing fields)
- Sales Process Optimization
Design and enforce scalable, efficient sales processes.
- Define lead routing rules and ownership
- Establish SLAs between marketing and sales teams
- Set clear follow-up timelines and activity expectations
- Develop opportunity qualification frameworks
- Build and maintain sales playbooks and workflows
- Ensure consistent execution of the sales process across the team
- Data, Reporting & Forecasting
Enable data-driven decision-making across the revenue organization.
- Track key sales metrics and KPIs
- Develop pipeline forecasts and performance reports
- Analyze funnel performance and identify bottlenecks
- Provide actionable insights to improve conversion and velocity
- Cross-Functional Alignment
Act as the bridge between marketing, sales, and operations.
- Ensure smooth handoff from marketing to sales
- Align on lead definitions (MQL, SAL, SQL)
- Collaborate on campaign tracking and attribution
- Support go-to-market planning and execution
Qualifications
- 36+ years in Sales Operations, Revenue Operations, or similar roles
- Hands-on experience with CRM systems (HubSpot, Salesforce, or similar)
- Strong analytical and problem-solving skills
- Experience building dashboards and reports
- Deep understanding of B2B sales funnels and pipeline management
- Ability to design and improve processes in a scaling environment
- Strong stakeholder management and communication skills
Success Metrics
- Improved lead-to-opportunity conversion rates
- Increased pipeline visibility and forecast accuracy
- Faster lead response and follow-up times
- High CRM data quality and adoption
- Reduced friction between marketing and sales teams
