Sales & Marketing Executive

About Chang Ting Pte Ltd

Chang Ting Pte Ltd is a Singapore-based technology and business solutions company specialising in Microsoft Dynamics 365 Business Central, ERP implementation, business process improvement, Microsoft solutions, system integration, support services, and digital transformation.

We work closely with customers to understand their business requirements and deliver practical technology solutions that improve operational efficiency, financial visibility, and business growth.

Role Overview

We are looking for a motivated and results-oriented Sales & Marketing Executive to support the growth of Chang Ting Pte Ltd.

The successful candidate will be responsible for identifying new business opportunities, generating qualified leads, developing customer relationships, supporting marketing initiatives, and promoting Chang Ting's Microsoft Dynamics 365Business Central and related technology solutions.

This role is suitable for someone who enjoys business development, customer engagement, technology solutions, and building long-term client relationships.

Key Responsibilities

1. Business Development & Lead Generation

. Identify and develop new business opportunities in Singapore and the regional market.

. Generate leads through cold calling, email campaigns, LinkedIn, networking, referrals, events, partnerships, and other channels.

. Identify companies that may benefit from ERP, Microsoft Dynamics 365 Business Central, digital transformation, system integration, and IT consulting services.

. Research potential customers and identify key decision-makers and business requirements.

. Arrange introductory meetings and solution discussions with prospective customers.

. Maintain an active pipeline of qualified sales opportunities.

. Follow up consistently with prospects and existing customers.

2. Sales & Customer Engagement

. Understand prospective customers business challenges and technology requirements.

. Introduce Chang Ting's solutions and services to potential customers.

. Work closely with Principal Consultants and the delivery team during solution discussions and presales activities.

. Coordinate product demonstrations, discovery meetings, presentations, and proposal discussions.

. Prepare quotations, proposals, presentations, and other sales materials.

. Follow up on proposals and negotiate commercial terms within approved guidelines.

. Support the sales process from initial lead generation through proposal, negotiation and deal closure.

. Maintain strong relationships with customers and identify opportunities for additional services, support, licensing, enhancements, and future projects.

3. Marketing & Brand Development

. Develop and execute marketing activities to increase awareness of the Chang Ting brand.

. Manage and update company marketing content across the website, LinkedIn and other appropriate digital channels.

. Create marketing materials such as company profiles, brochures, solution introductions, customer success stories and campaign content.

. Plan and execute email and digital marketing campaigns.

. Promote Microsoft Dynamics 365 Business Central, Microsoft cloud solutions, ERP implementation, support and related services.

. Support seminars, webinars, exhibitions,networking events and customer engagement activities.

. Work with management to develop targetedcampaigns for specific industries and customer segments.

4. Microsoft & PartnerEcosystem Development

. Develop an understanding of Microsoft Dynamics365 Business Central and the wider Microsoft business applications ecosystem.

. Keep up to date with relevant Microsoft solutions, licensing programmes, promotions and market developments.

. Build relationships with Microsoft partners, CSP Providers, technology vendors and other potential business partners.

. Identify opportunities for joint marketing, referrals and strategic partnerships.

. Coordinate with internal consultants to ensure that proposed solutions are commercially and technically appropriate.

5. Sales Pipeline & Reporting

. Maintain accurate records of leads, opportunities, quotations and customer activities.

. Track opportunities through the complete sales cycle.

. Prepare regular sales pipeline and forecast reports for management.

. Monitor conversion rates, sales performance and marketing campaign results.

. Maintain an organised database of prospects, customers and business contacts.

. Provide market feedback, competitor information and customer insights to management.

Key Performance Indicators (KPIs)

Performance may be measured based on:

. Number of qualified leads generated

. Number of customer meetings arranged

. New sales opportunities created

. Value of qualified sales pipeline

. Proposal-to-win conversion rate

. New customers acquired

. Monthly and annual sales revenue

. Recurring revenue generated

. Marketing campaign performance

. Customer relationship development

. Achievement of agreed sales targets

Requirements

. Diploma or Degree in Business, Marketing, Information Technology, Business Information Systems or a related discipline.

. Experience in B2B sales, business development, account management or marketing is preferred.

. Experience selling ERP, Microsoft solutions, SaaS, cloud services, IT solutions or professional services will be an advantage.

. Good communication, presentation and interpersonal skills.

. Comfortable approaching and communicating with new customers and senior business stakeholders.

. Ability to understand business requirements and translate them into potential technology opportunities.

. Good written and spoken English.

. Self-motivated and able to work independently while collaborating closely with consultants and management.

. Strong follow-up skills and ability to manage multiple sales opportunities simultaneously.

Preferred Experience

Candidates with experience in any of the following areas will have an advantage:

. Microsoft Dynamics 365 Business Central

. Microsoft Dynamics 365

. Microsoft 365

. ERP or accounting software

. IT consulting or system integration

. Cloud or SaaS solutions

. B2B technology sales

. SME and mid-market customers

. Manufacturing, distribution, trading, professional services or regional/multi-company businesses

Personal Attributes

We are looking for someone who is:

. Proactive and willing to develop new business from the ground up

. Confident in communicating with customers

. Persistent but professional in sales follow-up

. Customer-focused and relationship-oriented

. Commercially aware

. Willing to learn new technologies and business solutions

. Able to take ownership of sales opportunities

. Comfortable working in a growing company environment

. Team-oriented and willing to work closely with both sales and delivery teams

What Chang Ting Offers

. Opportunity to grow together with a developing Microsoft solutions business.

. Exposure to Microsoft Dynamics 365 Business Central and the wider Microsoft technology ecosystem.

. Direct involvement in business development, marketing and customer engagement.

. Opportunity to work closely with experienced ERP consultants and business leaders.

. Career development opportunities as the company and customer base expand.

. Performance-based incentives linked to sales achievement.

Career Progression

Depending on performance and experience, the role may progress towards:

Sales& Marketing Executive → Senior Business Development Executive → Business Development Manager → Sales Manager / Head of Business Development

The successful candidate will have the opportunity to play an important role in expanding Chang Ting's customer base, strengthening our market presence and building long-term relationships with customers and business partners.