Sales & Marketing Executive

April Boulevard Pte Ltd is a Singapore-based consumer brand and distribution company with over 10 years of operating history. We build and grow premium beauty, skincare, and lifestyle brands across retail, e-commerce, and digital channels, with ambitions to scale regionally.

We are looking for a hands-on Sales & Marketing professional to help drive revenue growth while strengthening our brand presence across Singapore and beyond.

Role Summary

This is a hybrid Sales & Marketing role focused on revenue growth, channel expansion, and campaign execution. You will work closely with the founders and operations team to grow sales across retail partners and online platforms, while executing marketing initiatives that directly support commercial outcomes.

This role is suited for someone who enjoys execution, ownership, and working in a lean, fast-moving SME environment.

Key Responsibilities

Sales

• Drive sales growth across:

  • Retail partners (pharmacies, beauty & specialty stores)

  • E-commerce platforms (Shopee, Lazada, TikTok Shop, etc.)

• Acquire and onboard new retail partners

• Manage existing retailer relationships, including:

  • Re-orders and promotions

  • Product launches and seasonal campaigns

• Work closely with operations on order planning and stock availability

• Support pricing and promotions with a profitability-focused mindset

Marketing

• Execute sales-driven marketing campaigns to support:

  • Product launches

  • Promotional periods (e.g. 9.9, 11.11, 12.12)

• Manage and coordinate:

  • Social media execution (Instagram, TikTok, etc.)

  • Influencer / KOL collaborations

• Support development of:

  • Product marketing assets

  • Retail pitch decks and sales materials

• Coordinate with external partners such as influencers, platforms, or agencies where required

Performance Tracking

• Track sales and campaign performance across channels

• Identify winning products and growth opportunities

• Recommend improvements to promotions, pricing, and channel strategy based on performance insights

Requirements

• 2-5 years of experience in sales, marketing, or commercial roles

• Experience in FMCG, beauty, skincare, or consumer products is preferred

• Comfortable working across both sales and marketing responsibilities

• Strong execution mindset and commercially aware

• Good communication and relationship management skills

• Experience managing Shopee, Lazada, or TikTok Shop

• Exposure to influencer / KOL marketing

• Basic understanding of digital marketing or performance marketing

• Regional market exposure (Malaysia)