Sales Manager Modern Trade FMCG Woodland

8-10 Years

Job Description

Key Responsibilities

Business & Sales Leadership

Lead the Modern Trade team to achieve sales targets, profitability, and market leadership.
Develop and implement sales strategies and KPIs that drive performance across all levels.
Build a high-performing and motivated sales team through coaching and development.
Review and optimize sales operations and team structure to improve efficiency.

Key Account Management

Develop strategic plans and growth initiatives for major retail accounts.
Conduct business reviews and work closely with customers to identify opportunities for mutual growth.
Strengthen partnerships with key retailers and negotiate effectively to maximize business returns.
Leverage the company's portfolio to drive category growth and increase brand visibility.

Trade Spend & Profitability Management

Manage trade investments and A&P budgets effectively.
Monitor and analyze trade spend ROI to improve efficiency and business profitability.

Market & Competitor Intelligence

Cross-Functional Collaboration

Work closely with Marketing, Supply Chain, and Finance teams to deliver business objectives

Agency Management

Align agency execution with key account strategies and business objectives.
Conduct regular performance reviews to ensure targets and execution standards are achieved.

Requirements

Qualifications & Experience

Degree or Diploma in Sales, Marketing, Business Management, or related discipline.
Minimum 8 years of FMCG sales experience, preferably in Modern Trade.
Strong experience managing key retail accounts and Modern Trade channels.
At least 5 years of team leadership and people management experience.

Skills & Competencies