Sales Manager

Overview

Lutron is having an immediate opening for a Sales Manager in our Singapore team, a newly created strategic role established to support Lutron's rapid regional business expansion and grow our high-performing Channel Sales team in Southeast Asia region.

Join us to lead channel-driven revenue growth across Southeast Asia's high-potential luxury residential, hospitality, and premium commercial segments.

You will build and empower a world-class dealer & integrator ecosystem, accelerate adoption of Lutron's premium lighting control, automatic shades, and intelligent lighting solutions, and strengthen our premium brand leadership in this fast-growing market.

Responsibilities

. Develop and manage a high-performance network of dealers, distributors, and system integrators across Southeast Asia

. Recruit new channel partners to expand market coverage and support regional growth

. Drive regional revenue targets and increase multi-category sales of core solutions

. Deliver partner training, certification, and capability building for stronger sales execution

. Maintain accurate pipeline, forecasting, and opportunity management in Salesforce

. Support partners to secure high-potential projects in specification and design stages

. Collaborate with cross-functional teams to deliver effective channel programs

. Monitor market trends and partner performance to drive continuous improvement

. Uphold pricing, brand, and channel standards with regular business reviews

Qualifications

. Bachelor's degree or equivalent professional experience

. 5-8 years of channel sales / indirect sales experience with dealer ecosystem management

. Proven track record of scaling revenue through channel partners

. Experience driving product portfolio adoption and attach-rate growth

. Proficient in Salesforce (SFDC) for pipeline and forecast management

. Strong partner engagement, negotiation, and cross-functional collaboration skills

. Familiarity with Southeast Asian markets and premium building solutions (preferred)