Sales Manager

We are looking for a high-performing Sales Manager to aggressively expand our retail presence across supermarkets, minimarts, provision shops, convenience stores, and independent retailers.

This is a hunter role. Your core mission is simple:
Get our products listed, placed on shelves, and reordered.

Key Responsibilities

• Proactively identify, visit, and onboard new retail outlets across assigned territories

• Pitch and secure product listings and shelf space with shop owners, buyers, and purchasing managers

• Drive store-level negotiations on pricing, margins, promotions, and volume commitments

• Build and grow a strong retail distribution footprint for FMCG / food products

• Execute route-to-market and outlet expansion strategies

• Ensure proper product visibility, shelf positioning, and merchandising

• Monitor competitor products, pricing, promotions, and shelf presence

• Push sell-in volume, repeat orders, and account retention

• Achieve and exceed monthly sales revenue and outlet acquisition targets

• Maintain accurate sales reports, pipeline tracking, and forecasting

• Work closely with operations and supply chain teams to ensure timely delivery and replenishment

Requirements

• Proven experience in FMCG, food manufacturing, or trade sales

• Strong B2B / retail distribution sales background

• Comfortable with cold store visits and face-to-face selling

• Solid negotiation and closing skills with retailers and buyers

• Highly self-motivated, disciplined, and target-driven

• Able to work independently in the field

• Familiarity with Singapore's retail trade landscape is a strong advantage