SALES MANAGER

1. Sales Strategy & Execution

• Develop and execute sales strategies for ATE load boards and accessories

• Identify new business opportunities and expand market share

• Drive revenue growth through both existing and new customer accounts

2. Sales & Marketing Activities

• Plan and implement comprehensive sales and marketing initiatives

• Collaborate with marketing teams to position products effectively in the market

• Represent the company in industry events, customer meetings, and business development activities

3. Forecasting & Performance Management

• Develop accurate sales forecasts and pipelines

• Monitor sales performance against targets and take corrective actions

• Achieve or exceed assigned sales quotas and KPIs

4. Customer Relationship Management

• Build and maintain strong, long-term relationships with customers

• Understand customer needs and provide tailored technical solutions

• Increase customer retention and lifetime value

5. Market Intelligence

• Analyze ATE/load board market trends, pricing, and competitive landscape

• Identify opportunities to improve margins and optimize product positioning

• Provide feedback to internal teams on market demands and product enhancements

6. Account Penetration & Business Development

• Identify and penetrate new key accounts, especially within semiconductor IDMs, OSATs, and fabless companies

• Expand footprint within existing accounts through cross-selling and upselling

7. Cross-functional Collaboration

• Work closely with engineering, operations, and product teams to understand and address complex customer requirements

• Ensure smooth project execution from quotation to delivery

8. Additional Duties

• Perform other duties as assigned by management

Qualifications & Requirements

Education

• Bachelor's Degree or Diploma in Electronics Engineering or equivalent

Experience

• Minimum 5 years of sales/marketing experience in the semiconductor or electronics industry

• Proven track record in ATE/load board or related test interface solutions

Technical Knowledge

• Strong understanding of:

  • ATE/load board Bill of Materials (BOM)

  • Semiconductor testing requirements

  • ATE systems, particularly Advantest and Teradyne platforms

  • Load board design and application requirements

Skills & Competencies

• Strong negotiation and closing skills

• Excellent communication and stakeholder management abilities

• Strategic thinking with strong commercial acumen

• Ability to manage complex, technical sales cycles

Other Requirements

• Willingness to travel internationally as required

Preferred Attributes

• Existing network within semiconductor companies (IDMs, OSATs, fabless)

• Experience handling regional or global accounts

• Ability to translate technical requirements into commercial solutions

Working Hours: Monday - Friday, 8am - 5:30pm