Sales Force Capability Executive

Location: Singapore, HQ

Professional Area: Sales

Contract Type: Permanent

Professional Level: Experienced

Reporting to: Trade Activation Manager

SALES FORCE CAPABILITY EXECUTIVE

The key objective of this position is to support the development and execution of frontline sales capability initiatives to enhance in-market execution and territory performance.

The incumbent works closely with the Field Force Capability Manager to coordinate, implement, and reinforce Sales Academy and Step-Up programs, ensuring effective adoption of tools, frameworks, and coaching practices across the field force. Through structured facilitation support, field follow-ups, and performance tracking, the role contributes to consistent execution excellence and capability uplift.

As the Sales Force Capability Executive, you will do:

Sales Capability Program Support & Development:

• Support Sales Capability Manager in executing the annual Sales Capabilities Roadmap aligned to business priorities.
• Assist in conducting capability needs analysis using performance data and field insights to identify development gaps.
• Support the rollout of Sales Academy curriculum and the internal Step-Up program.
• Contribute to the development of training content and capability-building initiatives.

Delivery, Facilitation & Field Support:

• Support facilitation of training modules, initiatives, and capability workshops.
• Translate commercial strategies into clear, actionable learning materials for field execution.
• Conduct field visits to observe execution quality and support reinforcement of learning adoption.
• Assist in implementing coaching frameworks for frontline teams.
• Maintain and update learning materials, playbooks, and standardized resources.

Performance Tracking & Capability Effectiveness:

• Support tracking of KPIs and scorecards to evaluate training effectiveness and field adoption.
• Analyze sales and execution data to identify trends, gaps, and improvement opportunities.
• Prepare regular reports and dashboards on capability initiatives and performance outcomes.
• Support development of training content using case studies and practical examples to enhance field application.

Program Coordination & Operations:

• Coordinate logistics and execution of training programs, workshops, and initiatives.
• Ensure timely communication and alignment with stakeholders across Sales and P&C.
• Support documentation of processes, frameworks, and best practices.
• Assist in managing vendors, if applicable (e.g., training providers).

Budget Tracking & Administrative Support:

• Support tracking of Sales Capabilities budget and expenditures.
• Assist in monitoring spending against plan and preparing reports.
• Coordinate administrative processes related to training and capability initiatives.

Who are we looking for

• Candidates with 2–5 years of experience in Sales, Trade Marketing, or Training roles within FMCG.
• Basic understanding of sales processes, route-to-market, and trade execution.
• Exposure to facilitation, coordination of training programs, P&C/HR specialized trainings, or field sales/micromarketing experience is an advantage.
• A valid Class 3 Driving License is required for this role as the incumbent will be expected to travel across multiple locations to support the frontline sales capability and fulfil key responsibilities outlined above.
• Fluency in English.

Functional Skills:

• Data analysis and reporting skills
• Basic performance diagnostics capability
• Good facilitation and presentation skills
• Strong coordination and organizational skills
• Ability to translate strategy into practical tools
• Stakeholder communication skills
• Project management and planning discipline
• Attention to detail

What to expect

Expect well-being initiatives, flexible working arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisors.