Sales Executive Digital Marketing Consultant

Heroes of Digital is looking for an SEO Business Development Executive who will serve as a pivotal figure in the agency's growth by combining their technical SEO expertise with strong business development skills. This individual will identify and attract mid-market companies as clients, conduct audits, craft persuasive proposals, and provide tailored SEO strategies. They will also maintain a deep understanding of industry trends to position the agency as a leader in the market.

Key Responsibilities:

Business Development

1. Client Acquisition: Identify and engage mid-market companies as potential clients through outbound and inbound sales strategies.
2. Lead Generation: Build and nurture a pipeline of qualified prospects using networking, events, referrals, and digital outreach.
3. Pitching: Conduct effective client presentations to articulate the value of SEO services.
4. Proposals: Craft custom proposals tailored to the client's goals and challenges, ensuring they align with agency offerings.

Technical Expertise

1. SEO Audits: Conduct in-depth technical SEO audits for prospective clients, identifying gaps and opportunities for improvement.
2. Strategy Development: Design SEO strategies to drive measurable outcomes, such as increased organic traffic, improved rankings, and ROI.
3. Competitor Analysis: Analyze competitors to develop unique selling propositions for clients.

Collaboration & Coordination

1. Cross-Team Collaboration: Work closely with internal teams (content, technical SEO specialists, account managers) to create client-specific solutions.
2. Training & Education: Educate clients and internal stakeholders about SEO trends, best practices, and emerging opportunities.

Market Knowledge

Industry Trends: Stay updated on the latest search engine algorithms, tools, and best practices to inform strategies and client consultations.

Benefits:

• Competitive salary
• Commissions
• Dental and medical claims
• Annual leave
• Birthday leave
• Long service leave
• Sick leave
• Frequent team bonding activities
• Educational workshops
• Work-from-home days
• Staggered working hours

Key Qualifications:

1. Technical SEO Expertise:

• Deep knowledge of on-page, off-page, and technical SEO.
• Familiarity with tools like Google Analytics, SEMrush, Ahrefs, Screaming Frog, and more.

1. Sales and Business Acumen:

• Strong track record in B2B sales, particularly targeting mid-market companies.
• Experience in building and managing a sales pipeline.

1. Communication Skills:

• Exceptional written and verbal communication for client interactions, proposals, and presentations.
• Ability to translate technical SEO concepts into client-friendly language.

1. Problem Solving & Analytical Thinking:

• Capable of analyzing complex SEO challenges and presenting actionable solutions.

1. Experience:

• At least 3-5 years in SEO roles with a mix of technical and client-facing responsibilities.
• Experience in an agency setting is highly preferred.

KPIs and Performance Metrics:

1. Number of new clients onboarded.
2. Revenue generated from mid-market accounts.
3. Client satisfaction scores post-onboarding.
4. Accuracy and effectiveness of SEO audits and proposals.
5. Contribution to agency revenue growth targets.

Career Progression:

Potential growth into roles such as Senior SEO Consultant, SEO Strategist, or Sales Director, depending on performance and contributions.