Sales Director / VP of Sales KY-SPRP

Job Title: Sales Director / VP of Sales – Singapore

Location: Singapore

Salary Range:10,000 - 20,000 SGD per month (base), plus performance-based incentives

Industry Focus: Pan‑Retail SaaS (Retail & FMCG solutions)

About the Role

We are seeking a seasoned sales leader to drive our business expansion in the Asia‑Pacific region, with a primary focus on the retail and FMCG sectors.

Key Responsibilities

1. Strategic Planning & Execution

Formulate and implement market‑specific sales strategies and targets that align with the company's overall growth objectives.

Define clear go‑to‑market plans and ensure consistent achievement of revenue goals across the region.

2. Team Building & Leadership

Recruit, mentor, and lead a high‑calibre regional sales team.

Foster a culture of performance, accountability, and continuous learning, ensuring the team possesses the skills and drive to excel in a competitive landscape.

3. Key Account Development & Retention

Personally engage with top‑tier retail chains and hypermarket players to drive high‑value contract negotiations and long‑term partnerships.

Establish a tiered account management framework to address critical client issues, maximise customer satisfaction, and boost renewal and upsell rates.

4. Cross‑Functional Collaboration & Resource Integration

Work closely with internal product, marketing, and delivery teams to tailor solutions for clients unique needs, ensuring seamless implementation and service quality.

Leverage internal resources to overcome obstacles and accelerate deal closures.

5. Market Intelligence & Risk Management

Continuously monitor regulatory changes, competitive movements, and market trends across key APAC countries, adjusting sales tactics accordingly.

Identify potential risks in market expansion and develop proactive mitigation strategies to ensure smooth business operations.

Qualifications & Requirements

1. Experience & Background

Bachelor's degree or above.

10+ years of B2B enterprise sales experience, with at least 5 years in a sales management role within the SaaS or enterprise software sector.

3+ years of proven experience in overseas/regional market expansion (especially in APAC) is highly preferred.

Demonstrated track record of securing and growing multi‑million‑dollar enterprise accounts in the retail or FMCG industry is a strong advantage.

2. Industry & Product Acumen

Deep understanding of the retail business landscape – including store operations, omnichannel, inventory management, and customer engagement.

Familiarity with digital transformation solutions (e.g., POS, OMS, CRM, analytics) and the ability to map product capabilities to client pain points.

Experience in converting clients from competing solutions to your own product is a plus.

3. Cross‑Cultural Communication Skills

Fluency in English (as working language) is mandatory.

Proficiency in Cantonese, Malay, Bahasa Indonesia, or other regional languages is an advantage.

Demonstrated ability to navigate diverse business cultures, build trust with stakeholders, and adapt sales approaches to local market nuances.

4. Negotiation & Resource Integration

Strong executive‑level negotiation skills, with the ability to manage complex decision‑making processes and cultural differences in multinational corporations.

Proven capability to orchestrate internal and external resources to drive win‑win outcomes.

5. Leadership & Resilience

Strategic thinker with a hands‑on execution mindset; self‑motivated and capable of leading teams to break into new markets.

Willingness to travel frequently within the APAC region (estimated 40%+ travel time annually) and thrive under performance pressure.

6. Values & Professionalism

Strong alignment with the company's customer‑centric philosophy.

High integrity, accountability, and a long‑term passion for transforming the retail industry through digital innovation.