Sales Director

Key Responsibilities

1. Regional Sales & Financial Accountability

• Own and deliver regional revenue, gross margin, and net profit targets for APAC.
• Develop and execute annual and quarterly regional sales plans aligned with global strategy.
• Ensure disciplined forecasting, pipeline management, and deal governance across all APAC markets.
• Optimize pricing, discount structures, and channel mix to improve overall profitability and deal quality.

2. Market Expansion & Brand Growth

• Drive market share growth and expand the company's footprint across key APAC countries.
• Increase brand awareness, positioning, and influence through strategic partnerships, key accounts, and regional initiatives.
• Identify new growth opportunities, emerging markets, and vertical segments aligned with long-term strategy.
• Represent the company in key customer engagements, partner events, and industry forums within APAC. 3. Sales Leadership & Team Development

• Lead, coach, and develop country managers, regional sales leaders, and key account teams.
• Build a performance-driven culture with clear accountability, execution discipline, and ethical sales practices.
• Set clear goals, KPIs, and performance standards conduct regular business reviews and talent assessments.
• Collaborate closely with HR on talent planning, succession, and capability development for the region.

4. Channel, Partner & Key Account Management

• Define and optimize go-to-market models, including direct sales, distributors, and strategic partners.
• Strengthen partner performance through enablement, governance, and joint business planning.
• Personally manage and expand strategic and enterprise-level accounts across the region.
• Ensure alignment between channel strategy and brand positioning in each market.

5. Cross-Functional & Global Collaboration

• Work closely with Product, Solution, Marketing, Finance, Supply Chain, and Customer Success teams to ensure regional execution excellence.
• Provide structured market feedback to global teams to influence product roadmap, pricing, and solution design.
• Ensure compliance with local regulations, company policies, and global governance standards.

Qualifications & Experience

• Strong understanding of POS/ Payment industry and the ability to quickly adapt to market changes.
• 12+ years of sales experience, with senior leadership responsibility across multiple APAC markets.
• Proven track record of delivering revenue growth and profitability in complex, multi-country environments.
• Strong experience managing direct and channel-based sales models.
• Excellent leadership, negotiation, and cross-cultural communication skills.
• Proficiency in using CRM system and analytic to drive results.