Sales and Marketing Executive

Overall Purpose

• Engage healthcare professionals in Singapore through accurate and compliant communication on the company's products.
• Develop and execute account management plans for priority customers, ensuring timely implementation of activities.
• Ensure compliance with internal Medical, Legal & Compliance processes and standards
• Drive the planning and implementation of marketing initiatives.

Key Responsibilities

Sales Planning and Driving Performance (30%)

· Deliver business objectives aligned to the franchise strategy.

· Demonstrate strong sales and relationship‑building capabilities.

· Take ownership of sales, activities, and compliance in the assigned territory.

Territory & Account Management (30%)

· Proactively plan and optimize sales performance.

· Resolve issues promptly and escalate risks early.

· Plan and execute promotional and educational activities.

· Submit and secure approvals for activity documentation.

· Build comprehensive account plans based on customer insights.

Marketing Responsibilities (40%)

· Develop and implement integrated marketing strategies.

· Plan and execute multi‑channel campaigns.

· Conduct market and competitive analysis.

· Manage and optimize digital marketing activities.

· Collaborate with product, sales, and brand teams.

· Track and report marketing performance.

· Manage marketing budget allocations.

· Support and lead marketing programs such as L3 initiatives.

· Ensure consistent brand identity across all channels.

Qualifications

Education

Bachelor's degree in Pharmacy, Biomedical Science, Microbiology, or other Science-related fields.

Experience

· Minimum 2–3 years of experience in the pharmaceutical, healthcare, or related industry.

· Marketing experience is an advantage.

· Proven sales achievements and strong presentation skills.

· Strong customer focus and relationship‑building abilities.

· Demonstrated track record of achieving results.

Leadership Competencies

· Focus on customers and patients.

· Drive results with rapid and disciplined decision‑making.

· Demonstrate ethics and integrity.

· Display courage and candor.

· Foster collaboration and teamwork.

Functional Competencies

· Self‑driven and proactive.

· Effective relationship‑building and selling skills.

· Ability to define clear call objectives.

· Skilled in identifying opportunities and resolving objections.

· Strong communication and message delivery.

· Effective execution of programs.

· Strong time and territory management.

· Ability to gather customer insights and competitor intelligence.

· Track and optimize promotional tactics.

· Develop integrated sales/account plans.

· Incorporate internal and external data into planning.

· Foster cross‑functional synergy.

· Allocate resources appropriately.