Company Description
April Boulevard is a beauty distribution and e-commerce company based in Singapore, carrying a portfolio of Japanese beauty & skincare brands. We supply to retailers and sell directly to consumers on ecommerce platforms. As a lean SME with big ambitions, we value resourceful, entrepreneurial people who want to make an impact and grow with the business.
Role Description
We are looking for a hands-on Sales & Marketing professional to help drive revenue growth while strengthening our brand presence across Singapore and beyond.
This is a hybrid Sales & Marketing role focused on revenue growth, channel expansion, and campaign execution. You will work closely with the founders and operations team to grow sales across retail partners and online platforms, while executing marketing initiatives that directly support commercial outcomes.
This role is suited for someone who enjoys execution, ownership, and working in a lean, fast-moving SME environment.
Key Responsibilities
Marketing
- Execute sales-driven marketing campaigns to support product launches & promotional periods
- Social media strategy & execution (TikTok, Instagram etc.)
- Influencer / KOL collaborations
- Product marketing assets
- Retail pitch decks and sales materials
- Coordinate with external partners such as influencers, platforms, or agencies where required
Sales
- Drive sales growth across: Retail partners (pharmacies, beauty & specialty stores) & E-commerce platforms (Shopee, Lazada, TikTok Shop, etc.)
- Acquire and onboard new retail partners
- Manage existing retailer relationships, including: Re-orders and promotions & product launches and seasonal campaigns
- Work closely with operations on order planning and stock availability
- Support pricing and promotions with a profitability-focused mindset
Perfomance Tracking
- Track sales and campaign performance across channels
- Identify winning products and growth opportunities
- Recommend improvements to promotions, pricing, and channel strategy based on performance insights
Requirements
- 25 years of experience in sales, marketing, or commercial roles
- Experience in FMCG, beauty, skincare, or consumer products is preferred
- Comfortable working across both sales and marketing responsibilities
- Strong execution mindset and commercially aware
- Good communication and relationship management skills
- Experience managing Shopee, Lazada, or TikTok Shop
- Exposure to influencer / KOL marketing
- Basic understanding of digital marketing or performance marketing
- Regional market exposure is a bonus (Malaysia)
Compensation & Benefits
- Salary: SGD $3,000 $5,000 (commensurate with experience).
- Performance-based incentives tied to commercial results
- Opportunity to grow into a Sales & Marketing Manager or Lead role
- Hands-on exposure to building and scaling consumer brands
