Key Duties and Responsibilities

Key Requirements:

• 10+ years in education sales/marketing, preferably in Southeast Asia.
• Fluency in English + 1 regional language (e.g., Mandarin, Hindi or Vietnamese).
• Proven success in managing master agent networks.

Strong Operational Oversight

Team Leadership:

• Able to work well with different teams ( Academic, marketing, admissions, Student Support) to ensure alignment with enrolment goals.

Compliance & Quality Assurance:

• Ensure adherence to Singapore's EDUTRUST compliance and to the UK university partners accreditation standards.

Branding & Marketing

• Drive market research and competitor analysis to identify trends, student preferences, and new opportunities for growth.
• Oversee website operations, styling, information updates, and maintenance.
• Strategize, plan, and execute digital and offline marketing campaigns to attract prospective students across key markets.
• Oversee the development of marketing materials and social media posts to ensure consistent brand messaging.
• Drive events such as open houses, information sessions, and webinars to promote GSTM's programmes.
• Evaluate marketing effectiveness and recommend improvements for future campaigns.

Business Development

• Lead partnership discussions, including sales pitches and collaboration talks.
• Identify new academic or commercial opportunities and potential markets for expansion, spearheading strategic negotiations and partnership talks with industry partners, recruitment / sales agents, and partner universities.

Student Recruitment

• Manage consultations with prospective students to provide accurate information about programmes, admissions, and career pathways.
• Oversee end-to-end student recruitment activities including lead follow-up, application processing, and enrolment conversion tracking, ensuring that monthly and annual goals are met.
• Ensure that all marketing and recruitment messages align with regulations and institutional policies.

Document Management

• Maintain and update departmental documents, ensuring accuracy, proper formatting, correct version control, and timely uploading into the central document management system

Sales & Enrolment

• Achieve 5% annual sales revenue growth and 5% annual student enrolment growth through new and existing programmes.
• Improve enquiry-to-enrolment conversion rates by 5% year-on-year.
• Maintain 90%+ offer-to-enrolment conversion for confirmed offers.
• Establish or renew at least 2 new external university partnerships annually.

Marketing & Events

• Deliver at least 5 major international marketing campaigns annually in key target regions.
• Organize a minimum of 6 student recruitment events per year (education fairs, info sessions, webinars).
• Ensure all marketing campaigns achieve an ROI of 120% or higher, measured by leads converted to enrolments.
• Increase qualified enquiry leads by 15% year-on-year through digital platforms and campaigns.
• Ensure 100% lead follow-up within 3 working days across all enquiry channels.

Reporting & Compliance

• Maintain 95%+ CRM accuracy for student and agent records.
• Submit monthly student recruitment and marketing reports to the Deputy CEO within agreed deadlines.
• Ensure 100% compliance with EduTrust, ERF, and institutional policies in all recruitment and marketing activities.
• Achieve 100% compliance with document governance and digital system standards, including version control, data confidentiality, access rights, and timely system updates.