-Grow in market demand for the Apple ecosystem and expand Apple's business and focus within channel partner sales teams. -Create and implement account/country/regional plans to achieve/overachieve quarterly business objectives and key initiatives across different routes to markets in the territory (distributors, carriers, retail, open channel). -Identify demand generation/promotional opportunities to optimize sales performance, negotiate commercial arrangements, and drive execution against the agreed plan. -Build and maintain channel structures that provide partners with a phenomenal customer experience and sustainable profitability. -Ensure optimal channel performance through ongoing sales data analysis to understand performance, identify growth opportunities, and maintain an effective sales partnership. -Work with value-added distributors and retailers to develop and deliver value-added services that complement the sales plan and help add to the customer experience. -Coordinate below-the-line marketing activities with the carrier, ensuring compliance and appropriate use of Apple creative assets provided by Apple Marketing teams. -Drive channel programs to ensure excellent customer experience and partner consideration. -Ensure compliance with the Apple retailer/distributor/carriers iPhone agreements. -Build and maintain broad relationships with key partners, developing a strong understanding and alignment with their respective focus areas, value drivers, and strategic priorities. -Work collaboratively with key partners to ensure the competitive positioning of Apple Products in all market offers. -Accountable and reliable, with a team player and growth mindset. -Demonstrate a positive and approachable demeanor. -Always represent the Apple brand to the highest level.