We're looking for a Senior Research Manager with brand expertise to join us here at GWI. Not just any researcher though. Someone ambitious and genuine, who works best in the midst of a collaborative and forward-thinking team.
That's because as a GWIer this person will be immersed in the fast-moving world of data tech. We think big to make an impact, we're not afraid to ask why, and we always show respect. Those values are what got us where we are today, and they're a big part of what we're looking for in you.
The below outlines the main responsibilities of the role:
Work closely with our Revenue team to understand client needs, develop research proposals based on client objectives, and be a core member of the pitch team.
Design research programs based on client requirements, incorporating GWI unique capabilities and developing compelling proposals based around our offer.
Ensure your knowledge of brand tracking adds real value to our proposals and projects, where you will provide your expert input both internally and to clients.
Lead large scale projects, using a combination of expert project management skills, an ability to instil clients with confidence.
Work collaboratively with teams across the business including data, data science, fieldwork operations and design.
Coach more junior team members, ensuring projects run by your team are managed effectively.
Take ownership of opportunities to raise the profile of GWI Custom research among clients, ensuring your Revenue clients are fully briefed on the latest developments.
Feed into collateral development to ensure our external facing documents fully reflect our capabilities.
This person will need to be able to demonstrate the core skills this role requires.
Here's what the team will be looking for in you:
Technical
- Proven experience in quantitative market research, with a strong focus on brand tracking and strategic brand surveys.
- Knowledge and understanding of segmentation creation research would be an advantage.
- Highly skilled in client management and consultative partnership, ensuring that brand tracking outputs are tightly aligned to client business objectives and marketing strategies.
- Proven expertise in project management of multi-country brand studies, including survey design, fieldwork oversight, quotas and weighting, advanced analysis, reporting, and stakeholder debriefing.
- Demonstrated ability to design and optimize brand health frameworks, brand funnels, KPIs (awareness, consideration, usage, loyalty), and strategy surveys measuring brand equity and positioning.
- Skilled at integrating advanced methodologies such as brand equity modeling, segmentation analysis and key driver analysis into projects and clearly articulating the results to stakeholders.
- Track record of translating complex data into actionable strategic insights, influencing marketing and brand decisionmaking at a senior stakeholder level.
- Excellent presentation & storytelling skills: Ability to deliver findings clearly, persuasively, and visually through reports and live presentations, creating narratives that connect research results with business objectives and actions.
Competencies
- Knowledgeable - We need someone who is knowledgeable about brand management and how to create insights that resonate.
- Strategic thinking - It is critical that this individual has a strategic mindset, and is proactive at developing and enhancing our thinking around brand research, keeping up-to-date with industry trends.
- Adaptable - We need someone who can keep up with the pace, is open to change and comfortable adapting to a growing environment.
- Highly organised - Ability to balance strategic and operational responsibilities, delivering consistently high-quality outputs within deadline and budget constraints.
- Team player - With our team split across the U.S., UK, Singapore and Greece, being comfortable communicating with other teams and managing direct reports in other markets is important
- Adept at leading, mentoring, and developing junior researchers, fostering a culture of excellence and collaboration within the research team.
