This role offers the opportunity to shape the digital presence of a modern luxury apparel house as it prepares for a high-profile launch. The Social Media Manager will be responsible for crafting and executing a sophisticated social media strategy that reflects the brand's commitment to craftsmanship, elegance, and expressive style. The successful candidate will translate the brand's visual and editorial identity into compelling content, foster an engaged community of fashion-forward followers, and ensure the brand's voice resonates across all digital platforms. This position is ideal for someone with a refined aesthetic sensibility and a deep understanding of luxury branding within the fashion sector.
Deliverables
- Develop and implement a comprehensive social media strategy tailored to luxury fashion audiences.
- Curate, create, and schedule editorial and aspirational content across platforms such as Instagram, TikTok, and emerging channels.
- Collaborate with creative teams to ensure visual consistency and alignment with brand values.
- Monitor, analyze, and report on social media performance metrics, adjusting strategies as needed.
- Engage with the online community, responding to comments and fostering meaningful conversations.
- Coordinate digital campaigns around key brand moments, including the upcoming soft launch.
Requirements
- Proven experience managing social media for luxury fashion or high-end lifestyle brands.
- Strong portfolio demonstrating editorial content creation and digital storytelling.
- Deep understanding of current social media trends, algorithms, and best practices in the fashion industry.
- Exceptional visual and written communication skills, with a keen eye for detail and aesthetics.
- Proficiency with social media management tools and analytics platforms.
- Ability to work independently, meet deadlines, and adapt to evolving brand needs.
- Availability to support the brand's soft launch and ongoing digital initiatives.
- Based in or able to work with teams in New York is preferred.
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