Join a dynamic international brand specializing in pet essentials as a Social Media Manager. This role focuses on managing and growing Instagram and Facebook channels for a Shopify-based business targeting the US market. You will be responsible for creating engaging, authentic, and premium-quality content that resonates with pet owners, while ensuring a consistent and appealing brand identity across all social platforms.
Deliverables
- Develop and execute a content calendar for Instagram and Facebook, including posts, reels, stories, and captions.
- Create visually appealing and on-brand graphics, photos, and short-form videos tailored to pet lovers.
- Write engaging captions and copy that reflect the brand's tone and values.
- Monitor social media trends and adapt content strategies to maximize reach and engagement.
- Respond to comments and messages to foster community engagement.
- Track and report on key performance metrics to inform future content strategies.
Requirements
- Demonstrated experience managing social media accounts, preferably for e-commerce or consumer brands.
- Strong content creation skills, including photography, video editing, and graphic design.
- Proficiency with Instagram and Facebook, including their respective content formats and analytics tools.
- Ability to maintain a consistent brand voice and visual identity.
- Excellent written English and attention to detail.
- Creative mindset with a passion for pets and pet-related content.
- Self-motivated, organized, and able to work independently.
- Availability to work remotely and coordinate with an international team.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
