Key Responsibilities:
- Conduct high-volume outbound phone calls and cold calls to potential customers in the laboratory, pathology, and healthcare sectors.
- Qualify leads based on criteria such as organization type, decision-maker access, and potential need for lab water systems.
- Set appointments for the sales team with qualified prospects.
- Maintain accurate records of calls, conversations, outcomes, and appointments in our CRM.
- Research and identify target organizations and decision-makers.
- Collaborate closely with the Managing Director and sales staff to optimize outreach strategies.
- Provide feedback on market trends and objections encountered during outreach.
Key Performance Indicator (KPIs)
- Minimum number of outbound calls per day/week.
- Qualified appointments set per week/month.
- Lead-to-appointment conversion rate.
Qualifications:
- Prior experience in lead generation, telemarketing, or inside sales preferably in scientific, healthcare, or technical B2B environments.
- Confident and clear phone manner; ability to handle objections and gatekeepers professionally.
- Strong communication and interpersonal skills.
- Tech-savvy with experience using CRMs and productivity tools (e.g., HubSpot, Salesforce, or similar).
- Self-motivated, reliable, and able to work independently with minimal supervision.
- Fluent in English, both spoken and written.
- Experience in the lab water solutions field in the past is an advantage.