Regional Strategy Lead

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

Job Description

We are seeking an experienced, commercially-minded CRM strategist who can operate at the intersection of regional governance, data-driven personalization, and cross-channel orchestration. The ideal candidate is a systems thinker who brings consistency and scale to complex, multi-market CRM programs — translating regional briefs into actionable frameworks that creative, local strategy, and technical teams can execute against.

Key Responsibilities

• Regional Governance & Playbook Development: Define and maintain CRM governance best practices at a regional level, including playbooks that ensure consistency across markets, business units, and channels.

• Persona & Moment Strategy: Jointly define and capture the real moments and persona frameworks shared by the client, translating audience insights into scalable engagement strategies across the SEAO region.

• Brief Translation & Framework Design: Convert regional strategic briefs into structured templates that enable creative and local strategy teams to execute with speed, accuracy, and brand consistency.

• Insight Generation & Data Utilization: Develop a deep understanding of the client's overall ecosystem and database to surface actionable insights, leveraging data attributes to inform messaging, segmentation, and channel strategy.

• AI & Innovation Integration: Identify and apply in-platform and out-of-platform AI capabilities to drive innovation across the campaign calendar and customer journey design.

• Market Intelligence & Test & Learn: Monitor regional market trends to inform messaging and channel strategy, designing structured test-and-learn programs that advance personalization maturity across markets.

• Stakeholder Management: Partner with local market strategy leads to align regional inputs, manage senior stakeholder relationships, and ensure CRM initiatives are embedded within the client's broader business objectives.

• Adobe Experience Platform Stewardship: Maintain working fluency across the Adobe Experience Platform stack — including RT-CDP and Adobe Campaign — to drive key regional KPIs and ensure strategy is grounded in platform capability.

Requirements

• MarTech & Analytics Experience: Hands-on experience working with analytics and MarTech tools — particularly the Adobe Experience Platform stack — to drive measurable business outcomes.

• Strategic & Transformational Thinking: Proven ability to drive transformational change through insight generation, with a track record of shaping CRM strategy at a regional or multi-market scale.

• Industry Background: Experience in the Consumer Electronics sector or a similarly complex, product-led industry is strongly preferred.

• Customer Engagement Expertise: Deep expertise in customer engagement strategy and journey orchestration, with the ability to design frameworks that balance regional consistency with local market agility.

• Change Management: Experience facilitating organizational change management and CRM adoption strategies, particularly in the context of large-scale MarTech transformation programs.

• Relevant Experience: 8+ years in CRM, lifecycle marketing, or MarTech strategy, with demonstrated regional leadership across multiple markets.

• Workshop & Stakeholder Facilitation: Proven ability to lead senior client workshops, co-creation sessions, and cross-functional alignment discussions.

• Commercial Acumen: Ability to connect CRM strategy to tangible business outcomes and articulate value in terms meaningful to senior client leadership

Inclusion and Diversity

We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.

So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

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www.dentsu.com