Conduct regional market and competitive research to gather insights on market growth potential, customer needs, industry trends, and competitor activities, providing data to support regional product marketing strategies.
Support the development and execution of regional marketing plans and tactical promotional activities for assigned product lines, including product launches, regional campaigns, and engagement activities with internal and external sales teams.
Create and develop product marketing collateral including publication articles, product brochures, and promotional demonstration tools to increase product awareness and support sales efforts.
Develop and deliver product overview and How2Sell sharing for internal sales personnel and channel partners.
Deliver product presentations and hands-on demonstrations of assigned products, applications, and technologies to customers and prospects to drive product sales and brand awareness.
Work closely with field sales teams to provide product knowledge, and solution guidance, ensuring consistent messaging and positioning across all assigned markets.
Coordinate and support regional promotional activities in collaboration with MARCOM team, including trade shows, seminars, digital campaigns, and other marketing events across the region.
Assist in tracking and managing product line budget expenditure across the region, maintaining accurate records and flagging variances to Core Business Center Head.
Provide regular feedback to Core Business Center head on competitive landscape, customer requirements, and market developments for across assigned countries.
Serve as a regional knowledge resource by maintaining an up-to-date and comprehensive technical and application knowledge base for all assigned product lines.
Support and facilitate cross-country sharing of best practices, successful campaign approaches, and market insights to improve overall regional marketing effectiveness.
Demonstrate a positive, proactive, and flexible approach to evolving regional business priorities and cross-functional requirements across diverse markets.
Requirements:
Minimum Bachelor's degree in an Engineering related field. Additional qualifications in Marketing will be an added advantage.
Minimum 2–3 years of experience in product marketing, technical sales support, or application engineering within the industrial electrical components or solutions sector.
Solid technical understanding of industrial electrical or electronic products and their applications across key industries.
Experience in Process Control, Automotive, Infrastructure, Oil & Gas, or Water Treatment industries is an advantage.
Strong presentation and communication skills.
Good organisational skills with attention to detail and the ability to manage multiple tasks concurrently.
Proficient in Microsoft Office applications (Word, Excel, PowerPoint).
Customer-oriented with a proactive and results-driven approach.
Willingness to travel extensively within the assigned country at short notice.
