Regional Sales Manager - Cast Polyurethane (APAC)
Coverage:
Southeast Asia, China, South Korea & Japan
Travel:
50% across the region
Location:
Ideally Singapore (flexible across Asia depending on candidate)
The Opportunity
We are partnering with a global specialty chemicals leader in polyurethane systems to appoint a Regional Sales Manager for their Cast Polyurethane (CPU) portfolio across APAC. This is a high-impact, individual contributor role reporting directly to the CEO, with full ownership of regional growth, partner network development, and key customer relationships.
Your Role
- Drive and execute the regional sales strategy for Cast Polyurethane systems
- Identify and develop new business opportunities and growth segments
- Build, manage, and optimize a strong distributor and partner network across APAC
- Develop and maintain relationships with: Elastomer processors, OEMs and industrial manufacturers, Application-focused customers (rollers, wheels, wear parts, etc.),
- Lead commercial execution, including Pricing strategy, Quotations and distributor pricing structures, Contract negotiations
- Provide accurate sales forecasts and monitor performance against targets
- Deliver market intelligence on competitors, pricing, and regional demand trends
- Work closely with technical and laboratory teams to deliver application-driven solutions
- Support customer issue resolution and after-sales engagement
- Represent the business at industry exhibitions, technical seminars, and customer events
- Maintain and manage customer and prospect pipeline data
What We're Looking For
- Degree-qualified professional with 8+ years of sales experience within the Specialty Chemicals industry.
- Strong understanding of the Cast Polyurethane (CPU) market and applications across APAC/Asia.
- Industrial and application-driven selling
- Proven track record in multi-country APAC sales management
- Experience working with distributors and channel partners
- Strong commercial acumen with exposure to: Pricing, Forecasting, Market development
- Excellent communication, negotiation, and stakeholder management skills
- Ability to operate independently in a regional, multicultural environment
- Willingness to travel extensively (50%)
Why This Role
- Direct reporting line to CEO → high visibility and influence
- Ownership of a strategically important APAC portfolio
- Opportunity to build and shape regional distributor networks
- Exposure to high-growth industrial and elastomer markets
Sathiyarajan Vinayagamani - SaVi
EA Reg No: R1216080 | License No: 23C1889
