Regional Product Marketing Director

Scope: Singapore, Malaysia, Oceania, Philippines, Cambodia, Myanmar, Bangladesh

Job Summary:

This role plays a central role-distinct from sales-in building market presence through deep product understanding, application insight, and brand-driven solutions.

The position involves not only driving growth in existing segments but also leading efforts in market creation, especially in emerging fields like decarbonization, infrastructure, and component industries.

Key Responsibilities

1. Product Strategy & Technical Leadership

Develop deep expertise in all HIOKI's product categories (Power Quality, Battery, FMI, etc.) and applications

Analyze market needs, technology trends, and competitor offerings to identify gaps and opportunities

Provide structured feedback to HIOKI Headquarters on future product and technology requirements

Formulate and lead product and market localization strategies

2. Application Development & Market Insight

Lead technical research and strategy planning in growth sectors such as infrastructure, component industries, data centers, renewable energy, EVs, and factory automation

Promote market creation aligned with decarbonization goals, identifying new opportunities and applications

Understand customer needs, pain points, and ideal solutions to drive value-based proposals

Build technical capability internally through structured training and frontline engagement

Lead technical discussions and presentations during key customer visits and projects

3. Marketing Strategy & Execution

Develop and execute integrated marketing strategies tailored to the region

Manage product launches, digital campaigns, technical content creation, and trade events with directions from HQ Product & Marketing Department

Create competitive mapping, analyze pricing strategies, and build market share strategies

Promote HIOKI's brand value and technological superiority in each product category

4. Cross-Functional Collaboration & Project Management

Collaborate with sales teams, distributors, and HIOKI HQ

Build strong relationships with key accounts and partners

Lead cross-functional projects involving product, marketing, and technical support teams

Provide strategic insights and market intelligence to support regional expansion and decision-making

Requirements

1. Education

Bachelor or Master's degree in Electrical Engineering (MUST HAVE)

2. Experience

Minimum 15 years of experience in the electrical measurement, electronics, or instrumentation industry

Strong technical background in electrical testing, signal analysis, or relevant domains

Proven experience in product strategy, application marketing, and market development

Preferably with sales experience in previous jobs

3. Skill

Project leadership skills and ability to coordinate across departments and countries

4. Language and others

Business-level English (MUST HAVE)

Chinese and Japanese proficiency preferred

Willingness to travel across the assigned region

Who we are looking for:

Able to bridge technical knowledge with market strategy

Customer-centric mindset with the ability to build relationships and uncover needs

Curious and analytical thinker with an interest in emerging technologies and sectors

Strong leadership skills with the ability to drive results across diverse teams