Regional Product Manager

Regional Product Manager

Job Summary

• Manage the relevant product category (Consumer Electronics) in the area of Product Marketing to effectively ensure achievement of the business plans and other set targets
• Responsible for managing and implementing marketing activities through research analysis, strategic planning and new product launch
• To provide necessary marketing support to regional sales companies to ensure achievement of sales targets and other objectives

Key Accountabilities

• Work closely with regional sales companies to achieve sales and other set targets
• Monitor regional Sell-in/Sell-out/Sell-Through situation to ensure healthy sales and inventory situation
• Monitor market activities and market share data including competitors to derive appropriate market strategies
• Conduct market research and translate consumer and technology trends into sound business decisions
• Understanding consumer needs and behavioural patterns to identify appropriate products/services for different segments, influencing overall product road map
• Key person responsible for new product launch, including developing appropriate product and pricing strategy, working closely with internal stakeholders on product training and implementation of effective market communication to end-users
• Plan relevant support activities with effective return on investment on money spent
• Manage product life cycle from pre-launch to end of life
• Develop and adapt pricing strategy based on internal and external trends
• Formulate appropriate Go-To-Market strategies to support individual regional sales companies achieve business targets

Requirements

Job / Skills Competencies

• Analytical: Data driven and comfortable with numbers
• Effective Communication: Make regular presentations and working with regional sales companies
• Problem solving: Able to process and understand current situation, conduct individual fact finding and research, assess proposals received and make reasonable counterproposals if necessary
• Integrity and transparency: Entrust to manage confidential information relating to product, pricing, and budget
• Time conscious and self-disciplined: Able to complete the tasks on hand on time and independently
• Passionate about technology and IT products in general will be a plus

Critical Work Experience

• Ideally 1-2 years relevant experience in Printer/Consumer Electronics/IT Industry

Qualifications

• Ideally Degree in Marketing or any Business-related graduate program