Regional Product Manager
Job Summary
- Manage the relevant product category (Consumer Printer) in the area of Product Marketing to effectively ensure achievement of the business plans and other set targets
- Responsible for managing and implementing marketing activities through research analysis, strategic planning and new product launch
- To provide necessary marketing support to regional sales companies to ensure achievement of sales targets and other objectives
Key Accountabilities
- Work closely with regional sales companies to achieve sales and other set targets
- Monitor regional Sell-in/Sell-out/Sell-Through situation to ensure healthy sales and inventory situation
- Monitor market activities and market share data including competitors to derive appropriate market strategies
- Conduct market research and translate consumer and technology trends into sound business decisions
- Understanding consumer needs and behavioural patterns to identify appropriate products/services for different segments, influencing overall product road map
- Key person responsible for new product launch, including developing appropriate product and pricing strategy, working closely with internal stakeholders on product training and implementation of effective market communication to end-users
- Plan relevant support activities with effective return on investment on money spent
- Manage product life cycle from pre-launch to end of life
- Develop and adapt pricing strategy based on internal and external trends
- Formulate appropriate Go-To-Market strategies to support individual regional sales companies achieve business targets
Requirements
Job / Skills Competencies
- Analytical: Data driven and comfortable with numbers
- Effective Communication: Make regular presentations and working with regional sales companies
- Problem solving: Able to process and understand current situation, conduct individual fact finding and research, assess proposals received and make reasonable counterproposals if necessary
- Integrity and transparency: Entrust to manage confidential information relating to product, pricing, and budget
- Time conscious and self-disciplined: Able to complete the tasks on hand on time and independently
- Passionate about technology and IT products in general will be a plus
Critical Work Experience
- Ideally 1-2 years relevant experience in Printer/Consumer Electronics/IT Industry
Qualifications
- Ideally Degree in Marketing or any Business-related graduate program
