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7,000 SGD 10,000 SGD
Manufacturing(Food)
Our client, a Japanese company specializing in the manufacturing and sales of pastries and sweets, is currently looking for a Regional Marketing & Product Planning Manager.
This role will be responsible for marketing and product strategy across the Southeast Asia region, working closely with franchise partners in each country to enhance brand value and drive business growth.
Responsibilities
- Lead product planning and development initiatives based on local market trends and consumer insights
- Develop and execute regional marketing and promotion strategies (monthly / annual)
- Strengthen brand consistency through brand guidelines and operational regulations
- Support franchise partners with marketing campaigns, promotional tools, and product launches
- Analyze sales performance, market trends, and customer insights to develop marketing strategies
- Coordinate with headquarters and regional partners including distributors, operations teams, product development and designers
- Manage regional marketing budgets and optimize return on investment
- Contribute to regional brand strategy and business expansion planning across Southeast Asia
Requirements & Preference
(Must)
- Bachelor's degree in Marketing, Business or related field
- Minimum 5 years of experience in marketing, brand management or product planning
- Fluent in English in order to communicate with counterparts
- Understanding of Southeast Asian consumer markets
- Strong strategic thinking and execution capability
- Excellent communication and stakeholder management skills
(Advantageous)
- Experience in F&B, retail or franchise businesses is highly preferred
- Possess working experience in Japanese companies
- Experience working across multiple countries or regions is an advantage
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What they are offering
- AWS
- Variable Bonus (Depends on Company and Individual performance)
- Annual Leave: 15 days (Add 1 day per year, maximum up to 21 days)
- Medical Leave: 14 days
8:30 17:30
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As one of the leading Japanese Recruitment Agencies in Singapore, Reeracoen Singapore offers professional recruitment solutions extending across temporary, contract, permanent and outsourcing to the Singapore workforce. We take pride in our solutions provided to our business partners, assisting not only job seekers in finding suitable employment but also supporting business enterprises in talent acquisition.
Job ID: 144288843
