The Regional Marketing Manager leads and defines the regional marketing strategy in alignment with Convergint's global integrated marketing direction, regional business priorities, and growth objectives. This role owns regional marketing planning, operating rhythm, budget stewardship, people leadership, and performance management, ensuring marketing investments and programs drive measurable business outcomes across pipeline, revenue contribution, customer engagement, and brand presence in the region. The role serves as the regional marketing leader, partnering with sales, regional leadership, and global marketing teams to shape priorities, strengthen execution, and ensure alignment with company standards. This position reports directly to Global Marketing, with an indirect reporting relationship to local leadership.
Key Responsibilities:
Regional Marketing Leadership & Planning
- Own the regional marketing operating rhythm and core artifacts, including intake/prioritization, weekly/biweekly check-ins, monthly performance reviews, and quarterly planning.
- Maintain the regional plan template, integrated calendar, and scorecard to provide clear visibility into what is running, when, why, and what is required (budget, partners, capacity, dependencies).
- Ensure regional priorities and in-market activity align to the global plan.
- Surface tradeoffs early and escalate conflicts or disconnected one-offs as needed.
Campaign & Market Activation
- Translate global campaigns and programs into a regional activation plan by market, including objectives, audiences, channel mix, localization requirements, and timing.
- Drive field adoption by ensuring sales and regional leaders have clear guidance on what to run, when to run it, and how to execute (enablement, templates, and toolkits).
- Manage localization through COE-approved pathways (copy/language/compliance/brand), documenting exceptions and ensuring brand consistency across all regional touchpoints.
Events & Field Marketing
- Partner with regional leadership and sales to plan and execute a prioritized portfolio of events that support pipeline, strategic accounts, and brand presence.
- Define event objectives, audiences, partner participation, and success metrics.
- Coordinate pre-event promotion and post-event follow-up motion with sales enablement.
- Own standardized post-event debriefs and readouts (outcomes, pipeline influence, lessons learned, recommendations) to improve future planning and execution.
Partner Marketing & MDF Collaboration
- Support partner marketing activation in-region within established governance (MDF/funding rules, approvals, brand standards, and reporting).
- Coordinate with global and regional stakeholders to align partner activities to priority campaigns and market needs.
- Ensure partner plans are documented, measurable, and integrated into the regional calendar.
- Flag misaligned requests early and recommend alternatives that fit priorities and standards.
Services / Offer Support & GTM
- Collaborate with offer owners and COEs to bring priority services and offers to market in-region through consistent messaging, packaging inputs, and go-to-market activation.
- Identify regional proof points, customer stories, and market nuances that strengthen relevance while maintaining core global positioning.
- Coordinate the minimum viable asset set needed for regional execution and enablement.
- Ensure readiness for launch moments and sales adoption.
Internal Communications & Regional Cascade
- Own the regional cascade plan for global marketing updates and key regional initiatives, ensuring message consistency, timing discipline, and leader readiness.
- Partner with HR/internal comms as needed to support colleague engagement tied to priority moments (campaign launches, major events, and business updates).
- Maintain a consistent drumbeat that reinforces priorities, showcases wins, and supports field execution without adding noise.
Measurement, Reporting & Operational Excellence
- Maintain a standardized regional marketing scorecard and performance narrative by market, tracking adoption and outcomes (campaign execution, content utilization, event performance, pipeline influence where available).
- Provide regular visibility to regional and global stakeholders on what is working, what is blocked, and what is changing—supported by clean artifacts and on-time reporting.
- Drive continuous improvement by identifying gaps in tools/process, recommending fixes, and partnering with COEs to improve scalability and consistency.
Cross-Functional Collaboration
- Serve as the primary regional liaison to global marketing COEs, sales leadership, and regional operations to coordinate planning, execution, and readiness.
- Ensure cross-functional alignment on priorities, dependencies, and timelines.
- Proactively manage risks, approvals, and handoffs to keep delivery on track.
- Build strong stakeholder relationships and influence without direct authority in a matrixed environment.
Budget Ownership & Investment Management
- Own and manage the regional marketing budget in alignment with agreed business priorities and growth objectives.
- Allocate and optimize spend across channels, markets, campaigns, events, and partner activity to maximize business impact and ROI.
- Maintain clear budget planning, tracking, forecasting, and investment visibility for regional and global stakeholders.
- Review major investments for strategic fit and recommend shifts in spend toward agreed priorities and away from low-value or misaligned activity.
People Leadership & Team Development
- Lead, mentor, and develop the regional marketing team, creating clarity on priorities, roles, and expectations.
- Support capability building, coaching, and performance management to strengthen strategic planning, execution, and business partnership across the team.
- Contribute to organizational planning, role clarity, and succession readiness as appropriate.
Key Competencies and Skills:
Core Competencies:
- Demonstrated ability to run operating rhythm and program management (intake, prioritization, calendars, dependencies, and on-time delivery).
- Proven stakeholder management skills and comfort driving standardization/governance (can push back on one-offs and force prioritization).
Technical Skills:
- Strong analytical and reporting capability, with the ability to translate performance into clear actions.
- Excellent written and verbal communication skills.
- Proficient in both written and spoken English and Chinese (to liaise with Chinese-speaking stakeholders)
Qualifications
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
Experience:
- 5+ years of B2B marketing experience (regional field marketing, integrated marketing, or campaign execution).
- Experience in a matrixed organization is preferred.
- Experience leading direct reports is required.
- Experience owning or managing marketing budget and evaluating ROI is preferred.
