#StrategicThinking
Name of the Role: Regional Marketing Manager APAC
Department: Entertainment Division
Location: Singapore or Korea
About Cartamundi
Cartamundi is the global leader in play solutions from playing cards to board games, collectibles, and trading card games. With 3,100 team members worldwide, we empower people everywhere to Live Different, Play Different. Headquartered in Belgium, our family-owned company operates 12 manufacturing sites and a global network of design and sales offices across the U.S., Mexico, Latin America, Europe, and Asia Pacific.
Our portfolio includes iconic heritage brands like Bicycle, Bee, and Copag, alongside many beloved local brands. We're also a trusted production and distribution partner for the world's leading toy and entertainment companies.
With roots dating back to 1765, we combine centuries of craftsmanship with forwardthinking innovation, including digital experiences. Our strategy focuses on sustainable, profitable growth preserving our planet and our company for generations to come.
BECOME A CARTAMUNDIAN We Can. We Care. We Do. We Play. We Connect.
Your Opportunity
Brand Management
- Design and deliver a cohesive marketing strategy communicating the brand's value proposition across all key channels (ATL, BTL, Digital, PR, POS).
- Define and implement annual regional marketing plans with clear initiatives focused on brand awareness, market share, and profitability.
- Develop engaging brand campaigns that drive customer engagement, social media presence, and sales growth.
- Lead channel marketing strategies and develop account-specific plans in collaboration with Sales teams to exceed targets.
- Expand direct-to-consumer channels by managing catalog, pricing, promotional strategies, and performance marketing.
- Provide marketing support to the Sales team with materials, product information, and ground-level enablement.
- Develop and manage regional marketing budgets.
- Monitor market and consumer trends to ensure brand strategy remains relevant and effective.
- Build and lead a high-performing marketing team to execute digital and retail campaigns.
- Manage and coordinate multiple agency partners (creative, PR, digital, influencers, media).
Product Management
- Own the product life cycle from concept to shelf.
- Lead regional product portfolio strategies tailored to market needs.
- Champion product activation campaigns with detailed business plans and KPIs.
- Collaborate closely with Design, Supply Chain, and Sales teams to develop new products based on consumer insights, demand forecasts, and market trends.
- Oversee product costing, pricing, and P&L alignment.
- Customize product offerings across various sales channels to optimize sales potential.
Market Research & Consumer Insights
- Conduct research to understand consumer behaviour, purchasing patterns, and category-specific attitudes.
- Analyse market gaps, identify emerging trends, and monitor competitor strategies.
- Transform research insights into actionable marketing strategies and product initiatives.
Who You Are
- Degree with at least 3+ years of relevant consumer marketing experience, preferably with regional/international exposure.
- Proven track record in developing and executing brand business plans driving sales and profitability.
- Strong business acumen with the ability to connect marketing efforts directly to measurable business outcomes.
- Experience delivering impactful consumer campaigns across digital and traditional platforms.
- Solid knowledge of trade and e-commerce channels, consumer behavior, and spend patterns.
- Ability to develop and manage a regional P&L working knowledge of key financial metrics (ROI, NPV, Margins).
- Strong analytical mindset with proficiency in Excel and Power BI preferred.
- Experience leading cross-channel campaigns from strategy to execution and post-campaign measurement.
- Excellent project management, multitasking, and stakeholder management skills.
- Experience in an MNC environment preferred.
Why Working With US
- Competitive salary & performance-based bonuses.
- Comprehensive health, dental, and life insurance.
- Exposure to global best practices and professional development opportunities.
- Flexible, dynamic work environment with a strong focus on collaboration and innovation.
DEI Statement
Cartamundi is an equal opportunity employer. We are committed to providing fair and inclusive employment opportunities. We do not discriminate on the basis of sex, gender identity or expression, sexual orientation, race or ethnic origin, colour, religion or belief, age, disability, national or social origin, marital or family status, genetic or health information, veteran or military status, or any other characteristic protected by applicable law.
