Regional Manager – Southeast Asia

Job Summary

The Regional Manager - Southeast Asia will be responsible for driving business growth, market expansion, and sales performance across Southeast Asia. This role requires strong commercial leadership, regional market knowledge, distributor/channel management capability, and the ability to develop strategic relationships with customers, partners, and principals.

The successful candidate will lead sales and business development activities across key industries such as oil & gas, marine & offshore, power generation, aerospace, manufacturing, infrastructure, and industrial inspection. The role is expected to identify opportunities, build market presence, manage regional partners, and deliver sustainable revenue growth.

Key Responsibilities

1. Regional Sales & Business Development

. Develop and execute sales strategies for Southeast Asia markets, including Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, Brunei, and other assigned territories.

. Identify new business opportunities in key sectors such as oil & gas, petrochemical, marine, offshore, power generation, aerospace, and industrial manufacturing.

. Build and maintain a strong sales pipeline through direct customer engagement, distributor networks, referrals, exhibitions, and industry events.

. Promote the company's products, solutions, and services to end users, EPCs, contractors, inspection companies, asset owners, and government-linked organizations.

. Achieve assigned sales targets, revenue goals, gross profit margins, and market expansion objectives.

. Prepare sales forecasts, business development plans, and market reports for management review.

2. Channel Partner & Distributor Management

. Identify, appoint, and develop suitable distributors, agents, resellers, and business partners across Southeast Asia.

. Evaluate partner capability, market access, financial strength, technical competence, and commitment level.

. Set clear expectations, sales targets, territory responsibilities, and performance KPIs for regional partners.

. Support partners with product knowledge, sales tools, demonstrations, technical presentations, and commercial guidance.

. Monitor partner performance and recommend continuation, improvement plans, or replacement where necessary.

. Ensure partners represent the company professionally and comply with company policies, pricing guidelines, and ethical business standards.

3. Customer Relationship Management

. Build strong relationships with key decision-makers, technical users, procurement teams, maintenance teams, inspection departments, and senior management.

. Understand customer pain points and position suitable solutions based on safety, productivity, reliability, inspection quality, and return on investment.

. Conduct customer visits, technical discussions, product demonstrations, and solution presentations.

. Maintain regular follow-up with customers to drive opportunities from enquiry stage to purchase order.

. Handle customer concerns, objections, commercial negotiations, and after-sales coordination professionally.

4. Technical Sales & Solution Positioning

. Develop a strong understanding of the company's product portfolio, including inspection equipment, NDT technologies, remote visual inspection tools, gas leak detection systems, surface measurement solutions, corrosion mapping systems, and related services.

. Translate technical product features into clear business value and customer outcomes.

. Work closely with technical, service, and application teams to propose suitable solutions for customer requirements.

. Coordinate product demonstrations, trials, training sessions, and application evaluations.

. Support preparation of technical proposals, compliance statements, tender documents, and solution-based presentations.

5. Market Expansion & Strategic Planning

. Conduct market research to identify growth sectors, competitors, pricing trends, customer needs, and regulatory requirements in each country.

. Develop country-specific go-to-market plans and prioritize markets based on opportunity size, partner readiness, and commercial viability.

. Identify strategic accounts and build account development plans for major customers across Southeast Asia.

. Recommend new products, partnerships, or business models based on market demand.

. Support the company's long-term regional expansion strategy and positioning as a specialist solutions provider.

6. Tender, Proposal & Commercial Management

. Manage commercial opportunities from enquiry to quotation, negotiation, and closing.

. Work with internal teams to prepare accurate quotations, proposals, tender submissions, and supporting documents.

. Ensure pricing, discounting, payment terms, delivery terms, warranty, and contractual commitments are commercially sound.

. Review customer requirements and highlight risks relating to delivery, compliance, technical scope, payment, or contract terms.

. Protect company margins while maintaining competitiveness in the market.

7. Principal & Supplier Coordination

. Work closely with principals, manufacturers, and technology partners to support regional opportunities.

. Coordinate deal registration, product support, pricing approval, demonstration units, training, and marketing activities.

. Provide market feedback to principals regarding customer requirements, competitor activity, and product improvement opportunities.

. Ensure alignment between company strategy, principal expectations, and regional partner execution.

8. Marketing & Brand Development

. Support regional marketing campaigns, exhibitions, seminars, webinars, and customer engagement events.

. Work with the marketing team to develop localized promotional materials, case studies, LinkedIn content, and industry-specific solution messaging.

. Represent the company professionally at trade shows, customer events, conferences, and technical forums.

. Promote the company as a trusted regional solutions provider rather than a transactional equipment seller.

9. Reporting & Performance Management

. Maintain accurate records of sales activities, customer visits, opportunities, quotations, and partner updates.

. Submit regular sales reports, forecast updates, market intelligence, and competitor analysis.

. Track KPIs such as revenue, gross profit, pipeline value, conversion rate, customer visits, partner performance, and new account development.

. Provide management with clear recommendations on market priorities, resource requirements, and risk areas.

10. Internal Coordination

. Work closely with internal sales, service, finance, logistics, application, and management teams.

. Coordinate delivery schedules, customer training, service support, invoicing, payment follow-up, and after-sales requirements.

. Ensure smooth handover from sales to operations/service teams after order confirmation.

. Support internal meetings with clear updates, action items, and decision points.