- Better career progression
- Regional exposure
About Our Client
Our client is an established, designdriven fashion lifestyle brand with a strong creative point of view. With an ambitious vision to scale across Asia and beyond, they are expanding their regional leadership team. As part of this growth, they are seeking a Regional Marketing Manager to be based in Singapore.
This is a permanent opportunity to shape and elevate the brand's presence across priority markets.
Job Description
Reporting to the Assistant General Manager, you will:
- Lead the development and execution of an integrated global marketing strategy across key APAC markets.
- Oversee market launches (particularly Japan and China), including localisation, creator/KOL strategy, and retail activations.
- Drive endtoend brand, Public Relations, social, influencer, partnerships, and performance marketing initiatives.
- Manage the full marketing calendar, campaigns, budgets, and measurement frameworks to deliver commercial results.
- Build and develop a highperforming regional marketing team while collaborating closely with crossfunctional partners.
The Successful Applicant
In order to be successful in this role, you should have:
- A Bachelor's degree in Marketing, Business, Communications, or related fields.
- 10-12 years of progressive marketing leadership experience in fashion, retail, lifestyle, or adjacent premium consumer categories, including multi-market APAC oversight.
- A proven track record in brand building or market launches in Japan and/or China (store opening experience is advantageous).
- Deep expertise across brand activations, retail events, partnerships, collaborations, influencer marketing, Public Relations, social media, and performance marketing.
- Strong strategic planning skills with the ability to connect brand-building activities to commercial outcomes.
What's on Offer
This is an exciting opportunity to lead the regional marketing function of a fast-growing, design-led brand with strong creative DNA. You will play a pivotal role in shaping their global expansion strategy, driving market launches, and influencing brand and commercial outcomes at scale.
Contact: Carmen Ho (Lic No: R22107240/ EA no:18S9099)
Quote job ref: JN-012026-6920769
