The Role

We are seeking a high-caliber, hands-on Regional Digital Marketing Manager to lead our digital growth. You will be responsible for creating brand awareness and generating high-quality leads for our 15 Singapore branches while spearheading our entry into the Vietnam market.

This is an individual contributor role requiring deep technical know-how. You must be capable of executing entire campaigns independently-from web development and SEO to filming TikTok content and managing complex ad spends.
Key Responsibilities

1. Performance Marketing & Lead Generation

• Design, execute, and optimize paid lead generation campaigns on Google Ads (SEM) and Meta Ads (FB/IG).
• Monitor and lower Customer Acquisition Costs (CAC) while maintaining high lead quality for student enrollment.
• Manage regional ad budgets, including the setup of Vietnam-specific platforms like Zalo Ads.

2. Web Development & SEO

• Take full ownership of the Aspire Hub website, including backend updates, landing page creation, and UX improvements.
• Implement technical and on-page SEO strategies to ensure top rankings for core academic keywords in Singapore and Vietnam.
• Utilize Google Analytics 4 (GA4) and Search Console to drive data-led marketing decisions.

3. Content Creation (Social Media & Video)

• Concept, film, and edit high-engagement TikToks and Reels to showcase our unique coaching culture.
• Manage the content calendar and community engagement across all social media platforms.
• Ensure brand and visual consistency across all digital touchpoints.

4. Regional Strategy & Analysis

• Conduct deep Competitor Analysis in the Singapore and Vietnam education sectors.
• Localize marketing assets for the Vietnamese market, ensuring cultural and linguistic relevance.
• Report directly to the Managing Director on campaign performance and regional growth milestones.

Requirements & Technical Skills

• Experience: Minimum 3 years in Digital Marketing. Prior experience in the Singapore Tuition/Education industry is a significant advantage.
• Web & SEO: Proficient in WordPress/CMS management and technical SEO tools (e.g., Ahrefs, SEMrush).
• Paid Media: Expert-level knowledge of Google Ads Manager and Meta Business Suite.
• Content Production: Hands-on ability to produce and edit short-form video (CapCut, Premiere, or similar).
• Analytics: Strong proficiency in Google Analytics 4 and data visualization.
• Attributes: Self-motivated, highly organized, and able to work independently in a fast-paced environment.