Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel - not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World's Most Rewarding Way to Shop - and looking for bold, driven individuals to join us.
About the Role
We're looking for a hands-on Regional Content & Creative Lead to shape how ShopBack shows up across our marketing ecosystem. You'll own the content & creative stream within Online Marketing (OM) - working alongside our MarTech and OM leads - with a strong focus on creator-led, short-form video and UGC-style performance creatives across Meta and TikTok, while also driving static, rich media, and other creative formats across channels (e.g. social, CRM, onsite, display, partner assets).
This is not a pure strategy or deck-making role - you'll be deep in the work: scripting, shooting, editing, designing, iterating, and then scaling what works across markets through playbooks, toolkits, creator programs, and over time building and mentoring a small but high-performing creative pod around you.
Key Responsibilities
- Content & Creative Strategy
- Develop and own a content and creative strategy for Online Marketing across markets, with emphasis on short-form, creator-led content plus supporting static and rich media assets.
- Translate business and performance goals (acquisition, activation, engagement, revenue) into clear content themes, formats, and series across social, CRM, onsite, and other paid/owned channels.
- Define a distinctive creative POV for how ShopBack shows up on Meta, TikTok and other touchpoints - native to each platform and format.
- Hands-on Content Creation & Production
- Lead end-to-end content production: ideation, scripting, shooting (mobile-first), editing, designing, captioning, and publishing - and, at other times, plug into specific parts of the process to move quickly.
- Use tools such as CapCut, Adobe Premiere, Final Cut, Photoshop, Figma, Canva, or similar to create and edit assets yourself.
- Test new hooks, formats, layouts, and visual styles to keep creatives fresh, platform-native, and high performing.
- Build repeatable frameworks and playbooks for creator and UGC content that markets can adapt and scale.
- Channel Execution & Performance Collaboration
- Partner with OM leads and channel owners to ensure creatives are tightly aligned with media strategy, targeting, and experiments across social, CRM, onsite placements, and paid media.
- Run creative A/B tests (hooks, thumbnails, CTAs, formats, layouts) and use performance data to double down on winners and sunset underperformers.
- Ensure all creatives are native to each channel and format (e.g. TikTok vs Reels, story vs feed, CRM vs in-app vs onsite) rather than purely repurposed.
- Regional Enablement & Governance
- Act as the regional content & creative owner within OM, setting guidelines, templates, and best practices for markets.
- Create modular assets and toolkits (video templates, static layouts, messaging frameworks) that can be easily localized and reused by country teams.
- Partner with local teams to adapt content for cultural nuance and relevance while maintaining brand and creative standards.
- Future Team Building (Player-Coach)
- Start as a highly hands-on individual contributor, setting the quality and pace bar through your own work.
- Over time, help shape the resourcing model (in-house creators, editors, designers, agencies) and recruit, coach, and develop a small creative team within OM.
Requirements
- 5-10+ years of experience in content, creative, social, or performance marketing roles (agency or in-house)
- Comes with a strong portfolio of multi-format work - especially social and short-form video.
- Hands-on content creation experience is a must - you've personally created, edited, and shipped content.
- Proven experience with creator-led and/or UGC-style campaigns that drive measurable outcomes.
- Deep understanding of Meta (Facebook/Instagram) and TikTok - trends, formats, audience behaviours, and what makes content perform on each platform. Experience with other channels (e.g. YouTube Shorts, display, in-app/onsite placements, CRM) is a plus.
- Experience working across multiple markets or in a regional capacity is a plus.
- Prior experience in consumer apps, fintech, e-commerce, or marketplaces is a plus.
- Fast-moving, experimental mindset - comfortable iterating quickly, trying new ideas, and learning from data.
- AI Adoption - Demonstrated use of AI tools (e.g. ChatGPT, CapCut AI, Veo 3, or similar) to accelerate ideation, scripting and content variations - speed up editing and asset production workflows - improve productivityt and scale creative testing effectively.
ShopBackers DNA
Grit -We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger- We value hard work, and having relentless drive.
Speed -We move fast and have a bias for action, all to deliver maximum impact.
Impact -We focus on results, always aiming for the best possible outcomes and timelines.
Growth -We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers
Career progression pathsand opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning teamon a journey to global scale.
Competitive compensationbased on your performance.
Candid, open, and collaborative culturewhere feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefitto enable you to thrive personally and professionally.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
