Regional Category Manager

Morgan McKinley is partnering with a client to hire for an experienced Regional Category Manager – Liquor to drive category strategy, commercial performance, and supplier partnerships across the APAC region. This is a highly regional role with strong exposure to global stakeholders, regional commercial teams, and key international liquor brands.

Key Responsibilities:

• Lead and execute APAC liquor category strategies aligned with global direction

• Drive assortment planning, promotions, pricing, markdown and portfolio optimisation

• Identify new business opportunities, regional brands, and market expansion opportunities

• Build and manage strong relationships with suppliers, distributors, and brand principals

• Support regional tenders, negotiations, and commercial agreements

• Analyse sales performance, market trends, and KPIs to improve category growth and profitability

• Collaborate closely with country commercial teams, operations, demand planning, and shop development teams

• Provide market intelligence and insights across the APAC liquor landscape

Requirements:

• Minimum 10 years of experience within the Liquor category

• Strong exposure across APAC markets

• Proven negotiation, commercial, and business development capabilities

• Strong analytical mindset with excellent Excel skills

• Ability to manage multiple stakeholders across regional and global teams

• Strong communication and presentation skills

How To Apply

If you are interested in this role and would like to discuss the opportunity further, please click apply now or email Jessica Chen at [Confidential Information] for more information.

Only shortlisted candidates will be responded to, therefore if you do not receive a response

within 14 days please accept this as notification that you have not been shortlisted.

EA Licence No: 11C5502 | EAP Registration No: R21100318