Regional Business Lead (Strategic Marketing)

About our group:

The Edge Datacenter Marketing group is responsible for enabling a successful Go-To-Market motion, with key focus placed on customer acquisition, revenue growth, and profitability across the entire portfolio. This team works cross-functionally to define both current and future business strategies, setting the direction for market leadership across all Edge Datacenter verticals.

The Global Distribution Marketing team owns the 4Ps-Product, Price, Placement, and Promotion-for Seagate's distribution and downstream partner businesses. This team plays a pivotal role in driving business strategy and execution across Seagate's broad portfolio of internal and external hard drives and SSDs. With a focus on maximizing market reach and partner engagement, the team works closely with sales, finance, and other marketing teams to ensure alignment across the channel ecosystem.

About the role - you will:

Develop and manage business plan across the portfolio within the Distribution Channel

• Strategy Development:Develop and refine long-term marketing strategies to drive growth and market penetration.
• Market sizing:Monitor and analyze market dynamics to develop POV on TAM.
• Business planning:Align with the market segment on channel/ route revenue, margin, share objectives.
• Analytics and Reporting:Track and analyze campaign performance, providing insights and recommendations for improvement.

Develop product requirements funnel to Segment Market teams and coordinate product's launch in line with Segment Strategy

• Market Research:Conduct market research to understand customer needs and competitive landscape. Build and maintain strategic partnerships with ecosystem players.
• Product Launches:Plan and execute product launches, including go-to-market strategies. Ensure alignment with sales, brand marketing, & segment marketing
• Customer Feedback:Collect and analyze customer feedback to improve products and marketing strategies.

Align with sales & rev ops on optimized placement and allocation of products

• Positioning:Identify routes / partners to position product assortment to maximize ROI - Net New business growth
• Messaging: Work with segment marketing to develop go to market approach leveraging local knowledge of Seagate strengths vs competitors.

Develop ideal pricing models & strategic positioning that delivers maximum GM$

• Collaborate with finance: Recommend best course of action to pricing on where to attack and with which products based on feedback from the field
• Market Trends: Monitor market trends and consumer behavior to inform pricing decisions.
• Data Analysis: Analyze marketing data to measure the effectiveness of campaigns and strategies.

Promote the Seagate Portfolio value proposition

• Seagate point of view:Present to customers and strategic partners our vision of the market along with how Seagate products will solve challenges within the tech ecosystem.
• Content Strategy: Create a content strategy that addresses portfolio value and aligns with overall marketing goals and engages the target audience.
• Promotional Programs: MDF management, channel marketing activities, strategic partner promotions.

Note: This is an Individual Contributor role and not People Management level

About you:

• Excellent stakeholder management and cross-functional collaboration skills
• Outstanding analytical mindset with experience measuring business & programs effectiveness
• Bachelor's degree in business, marketing, or a related field

Your experience includes:

• Prior working background in data storage or a similar technology industry
• 8+ years of experience in distribution or channel marketing roles, with demonstrated experience developing analysis and strategies that drive business grow

Location:

The Shugart site (named after Seagate's founder, Al Shugart) is a research and design center. Easily accessible from the One-North MRT Station, many employees choose to take mass-transportation to work. Being a purpose built building, The Shugart has excellent employee recreational facilities. Take an active break at our badminton courts, table tennis tables, in-house gym and recreation rooms. We also offer classes and interest groups in photography, gardening and foreign languages, and have various on-site celebrations, and community volunteer opportunities.

Location: Shugart, Singapore
Travel: None