Key Responsibilities
1. Data Analysis:
- Track brand health, marketing campaign effectiveness, user behavior and other key metrics
- Deliver data reports to support business decisions
2. Budget Management:
- Plan and allocate brand budgets
- Monitor execution progress and analyze ROI
3. AI Exploration:
- Explore AI applications in data analysis, content generation and other scenarios
- Drive pilot projects and implementation
4. Data Infrastructure Development:
- Build and optimize data collection, storage and analysis systems
- Establish data governance standards to ensure data quality and accessibility
Requirements
- Bachelor's degree or above, 5+ years of experience in data analysis or brand operations
- Proficient in SQL, Excel; familiar with Python or visualization tools
- Passionate about AI applications, eager to explore new technologies
- Strong communication skills, able to translate data into business insights
