Regional Brand Manager

Morgan McKinley is partnering with a client to hire a Regional Brand Manager This regional role focuses on adapting regional brand strategy into locally relevant executions, working closely with regional stakeholders, distributors, and agency partners across Southeast Asia.

Key Responsibilities:

• Lead regional brand planning and operational deployment across regional markets
• Drive 360 launch strategy and campaign execution across retail, media, ATL and BTL touchpoints
• Partner with local markets, distributors and internal teams to ensure launch readiness and execution excellence
• Manage A&P planning, launch phasing, forecasting and post-launch performance reviews
• Work closely with Sales on retailer presentations, trade programmes and key account initiatives
• Analyse market performance, pricing, consumer engagement and campaign effectiveness to identify optimisation opportunities

Requirements:

• 6–8 years of experience in brand management or marketing, ideally within the FMCG space.
• Strong operational marketing experience with proven 360 launch exposure
• Experience managing A&P budgets, forecasting and regional brand plans
• Strong commercial acumen, analytical mindset and attention to detail
• Confident stakeholder management skills across global, regional and local teams
• SEA market and distributor management experience will be highly advantageous

How To Apply

If you are interested in this role and would like to discuss the opportunity further, please click apply now or email Jessica Chen at [Confidential Information] for more information.

Only shortlisted candidates will be responded to, therefore if you do not receive a response

within 14 days please accept this as notification that you have not been shortlisted.

EA Licence No: 11C5502 | EAP Registration No: R21100318