About us: Keep moving
ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone's life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Job description:
- Closely communicate between Southeast Asia (SEA) and China product teams, build up an integrated marketing plan for our luxury sportswear brans - Arc'teryx and Descente - in the region, carry out creative projects on brand strategy, promotion theme/slogan/ tagline, TVC, visual effects, etc.
- Annually update company's standard marketing materials based on company strategic direction and multi-brand positioning.
- Quarterly coordinate the planning and shooting execution on product POP, videography, social media, etc., follow up on the post-production activities, in order to ensure a good image of our stores.
- Plan and execute creative visual programs including offline branding activities and online campaigns.
- Responsible for regional brand marketing activities, including but not limited to flagship store opening, limited edition offering and holiday promotion marketing. Follow through the entire cycle from planning, preparation of visual materials to final stage execution and conclusion.
Requirements:
- Bachelor's degree in Marketing, Business Administration or any related field.
- At least 6 years experience in brand marketing or product strategy. For Manager level, at least 2 years of people management.
- Excellent time management, communications, logical-thinking, decision-making, presentation and organizational skills.
- A team player and able to work in fast paced environment.
- High proficiency in English. Ability in Mandarin is a plus for liaison with counterparts in China headquarter.
- Passion for sports is a must.
