The Assistant Executive supports the development and execution of marketing strategies for the Regional Imaging Solution Business department. The role works closely with regional and country teams to support multi‑market campaigns, coordinate cross‑functional activities, and contribute to localized content development to strengthen brand visibility and product awareness across diverse markets.
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Key Responsibilities
- Support the planning and execution of integrated regional marketing campaigns across multiple countries and markets
- Assist in the coordination and organization of regional events, product launches, promotional activities, and new product training programs
- Prepare marketing reports, management presentations, and campaign performance updates for regional stakeholders
- Conduct market research and competitor analysis at both regional and country levels to identify trends, insights, and opportunities
- Maintain and manage regional marketing databases, assets, and documentation to ensure consistency, compliance, and accessibility
- Support the development and adaptation of marketing content, including social media posts and promotional materials, to suit local market requirements
- Assist in managing regional digital channels and social media platforms, including content scheduling and engagement tracking
- Coordinate with internal stakeholders (e.g. regional sales, product, and country marketing teams) to ensure alignment and timely execution
- Liaise with external vendors, agencies, and regional partners to support campaign delivery when required
Educational Qualifications / Work Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline
- Minimum of 3 years relevant experience in regional product marketing, digital marketing, branding, or related roles, preferably within a multi‑market or regional environment
Specific Skills (Knowledge, Skills, and Abilities)
- Strong communication and coordination skills, with the ability to work effectively across regional and cross‑cultural teams
- Good organizational and time management skills, with the ability to manage multiple priorities and meet tight regional timelines
- Knowledge of regional digital marketing channels, including Facebook, Instagram, LinkedIn, TikTok, and Google Ads
- Familiarity with content creation, localization, and social media management
- Proficiency in Microsoft Office applications, particularly Excel, PowerPoint, and Word
- Experience with design and video editing tools such as DaVinci Resolve, Adobe Photoshop, Adobe Premiere Pro, or Final Cut Pro is an added advantage
