Get to Know the Team
The GrabAds Measurement team helps regional advertisers and media agencies understand the impact and value of their advertising investments. We deliver data-driven insights that help clients evaluate campaign effectiveness and make informed marketing decisions.
You will collaborate with Marketing, Account Management, Ad Operations, Media Strategy, Product Marketing, and Consumer Research teams across regional and country markets. Together, we scale GrabAds solutions and strengthen advertisers confidence in their campaign strategies.
Get to Know the Role
You will combine technical measurement expertise with client-facing advisory responsibilities to help advertisers understand and improve advertising effectiveness. You will apply your knowledge of digital advertising ecosystems and measurement methodologies to design studies, translate findings into recommendations, and support the adoption of GrabAds solutions.
You will report to the Head of Regional Measurement & Insights. This is an onsite role based at Grab's One-North office in Singapore, with opportunities to deepen your expertise in advertising measurement and influence regional measurement practices.
The Critical Tasks You Will Perform
You will:
- Lead end-to-end processes for designing, deploying, and concluding measurement initiatives that evaluate the ROI and value of advertising campaigns.
- Create actionable best practices and frameworks for measurement methodologies to educate clients and support internal teams in making informed decisions.
- Guide conversations with advertisers and agencies, presenting actionable insights derived from measurement studies and consulting sales teams on study designs.
- Synthesize raw data into clear, impactful narratives and build dashboards or reports that influence strategic decisions across senior stakeholders.
- Develop and execute measurement plans for key accounts, focusing on real-world business outcomes and leveraging first- or third-party solutions to test incrementality.
- Provide data-driven pitches or narratives to support marketing and sales enablement efforts for account teams across Regional and Country-level teams.
- Collect and analyze campaign-level insights to create thought leadership materials and foster greater awareness for GrabAds marketing solutions.
Qualifications
What Essential Skills You Will Need
- You have 5-10 years of experience in media measurement, advertising analytics, or a related discipline within a digital advertiser, media agency, publisher, research agency, or technology platform.
- You have hands-on experience with measurement methods such as marketing mix modelling, attribution analysis, brand-lift studies, experimental design, or incrementality testing.
- You can analyse large and complex datasets and use reporting or visualisation tools to develop evidence-based recommendations.
- You understand the digital advertising ecosystem, including evolving measurement challenges and how advertisers use evidence to make investment decisions.
- You have experience presenting technical findings and persuasive, data-led narratives to senior clients, advertisers, agencies, or commercial stakeholders.
- You can independently manage multiple measurement projects, prioritise competing deadlines, and coordinate delivery across regional and country teams in a matrix organisation.
- You have experience engaging with AI tools and emerging technologies to enhance productivity, improve workflows, and contribute new ideas. We require fluency in English we find proficiency in a Southeast Asian language advantageous.
Interested candidate can apply here: https://smrtr.io/BHr_-
