Regional Account Director (Advertising and Shopper Marketing)

Our client is a global leader in customer experience, marketing transformation, commerce, and digital innovation, operating at the intersection of creativity, technology, and business growth.

Part of one of the world's largest professional services organisations, the business combines strategic consulting, data and analytics, experience design, technology implementation, content production, and integrated marketing services to help some of the world's most recognised brands create meaningful customer connections and drive measurable commercial outcomes.

With a presence across multiple international markets, the organisation partners with leading clients across FMCG, retail, consumer electronics, financial services, telecommunications, healthcare, travel, and automotive sectors. Its multidisciplinary teams bring together strategists, creatives, technologists, commerce specialists, media experts, and customer experience practitioners to deliver end-to-end solutions spanning the entire customer lifecycle.

Role Overview

We are seeking an experienced and commercially driven Regional Account Director to lead strategic client relationships across a portfolio of integrated marketing accounts. This role requires a senior leader who can seamlessly connect brand-building (ATL) communications with shopper, retail, and experiential (BTL) activation programmes to drive measurable business growth.

The successful candidate will act as a trusted advisor to clients, overseeing the development and delivery of integrated campaigns that influence consumers across the entire path to purchase—from awareness and consideration through to conversion and loyalty.

Working closely with strategy, creative, production, media, commerce, data, and experiential teams, the Regional Account Director will be responsible for ensuring excellence in client service, operational delivery, and commercial performance.

Key Responsibilities

Client Leadership & Growth

Serve as the senior strategic lead for key regional and multinational clients. Build trusted executive-level relationships with client stakeholders across marketing, brand, commerce, sales, retail, and procurement functions

• Identify opportunities to expand account scope through integrated marketing solutions
• Lead annual business planning, account growth strategies, and revenue forecasting
• Champion client satisfaction and long-term partnership development. Integrated Marketing Leaders
• Lead the development of fully integrated campaigns
• Brand and ATL communications
• Shopper marketing
• Retail activation
• Experiential and event market
• Trade engagement programmes
• Digital and social activation
• Commerce and conversion-focused campaigns
• Customer engagement and loyalty initiatives
• Ensure strategic alignment between brand objectives and shopper conversion goals
• Drive consistency of messaging and execution across all consumer touchpoints

This is an opportunity to shape some of the region's most influential brands through connected experiences that bridge creativity, commerce, and customer engagement. You will work alongside talented multidisciplinary teams to create marketing solutions that deliver both brand impact and measurable business outcom

es.