Our client is a global leader in customer experience, marketing transformation, commerce, and digital innovation, operating at the intersection of creativity, technology, and business growth.
Part of one of the world's largest professional services organisations, the business combines strategic consulting, data and analytics, experience design, technology implementation, content production, and integrated marketing services to help some of the world's most recognised brands create meaningful customer connections and drive measurable commercial outcomes.
With a presence across multiple international markets, the organisation partners with leading clients across FMCG, retail, consumer electronics, financial services, telecommunications, healthcare, travel, and automotive sectors. Its multidisciplinary teams bring together strategists, creatives, technologists, commerce specialists, media experts, and customer experience practitioners to deliver end-to-end solutions spanning the entire customer lifecycl
e.
Role Overv
iewWe are seeking an experienced and commercially driven Regional Account Director to lead strategic client relationships across a portfolio of integrated marketing accounts. This role requires a senior leader who can seamlessly connect brand-building (ATL) communications with shopper, retail, and experiential (BTL) activation programmes to drive measurable business grow
th.The successful candidate will act as a trusted advisor to clients, overseeing the development and delivery of integrated campaigns that influence consumers across the entire path to purchase—from awareness and consideration through to conversion and loyal
ty.Working closely with strategy, creative, production, media, commerce, data, and experiential teams, the Regional Account Director will be responsible for ensuring excellence in client service, operational delivery, and commercial performan
ce.Key Responsibilit
iesClient Leadership & Gro
- wthServe as the senior strategic lead for key regional and multinational clien
- ts.Build trusted executive-level relationships with client stakeholders across marketing, brand, commerce, sales, retail, and procurement functio
- ns.Identify opportunities to expand account scope through integrated marketing solutio
- ns.Lead annual business planning, account growth strategies, and revenue forecasti
- ng.Champion client satisfaction and long-term partnership developme
nt.Integrated Marketing Leaders
- hipLead the development of fully integrated campaigns spanni
- ng:Brand and ATL communicati
- onsShopper market
- ingRetail activat
- ionExperiential and event market
- ingTrade engagement program
- mesDigital and social activat
- ionCommerce and conversion-focused campai
- gnsCustomer engagement and loyalty initiati
- vesEnsure strategic alignment between brand objectives and shopper conversion goa
- ls.Drive consistency of messaging and execution across all consumer touchpoin
ts.Shopper & Retail Excelle
- nceGuide the development of shopper marketing strategies rooted in consumer and customer insigh
- ts.Oversee activation programmes across retail, convenience, wholesale, e-commerce, and omnichannel environmen
- ts.Lead promotional campaigns, retail theatre, POS development, merchandising programmes, and experiential activatio
- ns.Partner with clients sales and commercial teams to maximise retail effectiveness and return on investme
nt.Strategic & Commercial Managem
- entOwn account profitability, financial performance, and commercial governan
- ce.Lead contract negotiations, scope management, resource planning, and forecasti
- ng.Ensure projects are delivered on time, on budget, and to the highest quality standar
- ds.Manage regional budgets and P&L accountability across multiple client programm
es.Team Leaders
- hipLead and mentor Account Directors, Account Managers, and cross-functional tea
- ms.Foster a high-performance culture focused on collaboration, innovation, and continuous improveme
- nt.Support talent development, succession planning, and capability buildi
- ng.Champion best practices in integrated marketing and client manageme
nt.Cross-Functional Collaborat
- ionPartner with Strategy, Creative, Experience Design, Production, Media, Data & Analytics, and Commerce teams to deliver connected solutio
- ns.Translate complex business challenges into actionable marketing programm
- es.Drive innovation through the application of technology, data, and emerging consumer tren
ds.Skills & Experie
nceEssent
- ial10+ years of experience in agency, consulting, integrated marketing, shopper marketing, or brand activation environmen
- ts.Proven experience leading large-scale regional or multinational client relationshi
- ps.Strong understanding of both ATL and BTL marketing disciplin
- es.Demonstrated expertise in shopper marketing, retail activation, and experiential campaig
- ns.Experience managing significant revenue portfolios and delivering profitable grow
- th.Strong commercial acumen and financial management capabili
- ty.Exceptional stakeholder management and presentation skil
- ls.Experience leading multidisciplinary teams across multiple marke
ts.Prefer
- redExperience working with FMCG, retail, consumer electronics, beverage, healthcare, or consumer services bran
- ds.Understanding of commerce, customer experience, loyalty, and omnichannel marketi
- ng.Experience operating within matrixed, multi-market organisatio
- ns.Knowledge of data-driven marketing, customer analytics, and marketing technology ecosyste
ms.Key Competenc
- iesStrategic Think
- ingCommercial Leaders
- hipClient Relationship Managem
- entIntegrated Marketing Expert
- iseShopper & Retail Market
- ingBusiness Developm
- entTeam Leaders
- hipInfluencing & Negotiat
- ionInnovation & Problem Solv
- ingOperational Excelle
nceSuccess Measu
- resGrowth of client revenue and profitabili
- ty.Client satisfaction and retenti
- on.Delivery of award-winning integrated campaig
- ns.Successful execution of regional ATL and shopper activation programm
- es.Team engagement, development, and retenti
- on.Achievement of commercial and operational targe
ts.Why Join
UsThis is an opportunity to shape some of the region's most influential brands through connected experiences that bridge creativity, commerce, and customer engagement. You will work alongside talented multidisciplinary teams to create marketing solutions that deliver both brand impact and measurable business outcom
es.
