Real Estate Intelligence Strategist

PropertyGuru is Southeast Asia's leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region's biggest and most respected industry recognition platform - PropertyGuru Asia Property Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com PropertyGuru Group on LinkedIn.

Recognised as a Top Employers Certified. organisation, we're proud to be among the best workplaces in the region-celebrating an inclusive culture of excellence, growth, and well-being.

We're looking for a Real Estate Analyst who can do something rare: find the story inside the data. This isn't a traditional research role. At PG, we believe property insights should be accessible, compelling, and genuinely useful - to consumers, to the media, and to policymakers.

You'll be working at the intersection of data, editorial, and communications. One week you might be mapping price trends across new launches the next you're briefing a journalist, building a content storyboard, or contributing to a public policy discussion. The common thread is always the same - turning real estate data into narratives that people actually want to engage with.

This role is well suited to someone who has lived in the world of real estate content, understands how markets move, and has the analytical chops to back their instincts with evidence.

As a Guru you will be accountable for:

Data Analysis & Market Insights

• Analyse property market data - covering residential, commercial, and new launch segments - to surface trends, anomalies, and opportunities.

• Build and maintain dashboards and data models that track market movements, pricing patterns, and demand indicators.

• Translate complex datasets into clear, accessible insights suitable for a broad audience - from first-time buyers to institutional investors.

• Monitor macroeconomic indicators, policy changes, and industry developments that affect the Singapore and regional property market.

Content & Storytelling

• Develop compelling storyboards that turn data insights into social and editorial content - identifying the angle, the format, and the hook.

• Work with content and creative teams to bring data stories to life across social media, articles, videos, and infographics.

• Write and contribute to market reports, commentary pieces, and insight-led content that builds PG's authority in the real estate space.

• Use your understanding of what performs - SEO, social engagement, content formats - to shape how insights are packaged and distributed.

Media & Communications

• Act as a spokesperson and subject matter expert for media enquiries on property market trends and data.

• Develop strong relationships with journalists, editors, and media contacts covering real estate, business, and personal finance.

• Prepare press-ready commentary, quotes, and data cuts that make it easy for media to tell the stories we want told.

• Represent PG at industry events, panels, and briefings where relevant.

Public Policy & Industry Engagement

• Monitor and analyse government policy developments - cooling measures, housing supply decisions, URA guidelines - and assess their market implications.

• Contribute to PG's engagement with policymakers and industry bodies, supporting submissions, consultations, and position papers where needed.

• Build PG's reputation as a credible, data-led voice in public conversations about housing affordability, market health, and urban development.

What We're Looking For

Experience

• 7 years plus experience spanning real estate, content, analytics, or a combination of all three.

• Solid grounding in the Singapore property market - residential, commercial, or both.

• Hands-on experience with data analysis tools (Excel, SQL, Python, or similar) and a genuine comfort with numbers.

• A background in editorial, content, or communications - you know how to write for an audience, not just an inbox.

• Experience working with or pitching to media is a strong advantage.

• Exposure to public relations, public policy, or stakeholder engagement is a plus.

Skills & Qualities

• Analytically rigorous. You know how to interrogate data, spot what's interesting, and avoid drawing conclusions the numbers don't support.

• A natural storyteller. You can take a chart or a data table and immediately see the human narrative sitting inside it.

• Editorially sharp. You write clearly and confidently - adjusting your voice for a think-piece, a social caption, or a media quote as needed.

• Media-comfortable. You're not fazed by a journalist on deadline. You can speak on the record, stay on message, and make complex topics easy to understand.

• Curious about policy. You follow housing policy closely, have opinions about it, and understand how regulation shapes markets.

• A self-starter. You don't wait to be told what's interesting. You go looking for it.

Our commitment to you:

• Hybrid flexible working that focuses on outcomes over hours.

• Holistic rewards package covering your financial, physical & mental health.

• Multi-directional career development across all levels.

• Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.

At PropertyGuru, you'll be part of a Top Employers Certified. company that puts people at the heart of everything we do.